Prevention Magazine Teams With National Colorectal Cancer Research Alliance On Colorectal Cancer Awareness Survey.National Survey Reveals High-Risk Americans, Including Those Who Have Symptoms, Don't Understand Their Risk of Developing This Deadly Disease; Katie Couric Katherine Anne "Katie" Couric (born January 7, 1957) is an American journalist who became well-known as co-host of NBC's Today. In 2006, she made a highly publicized move from NBC to CBS, and on September 5, 2006 she became the first woman to solo-anchor of the weekday , Cofounder co·found
tr.v. co·found·ed, co·found·ing, co·founds
To establish or found in concert with another or others.
co·found NCCRA, and Ed Slaughter, Prevention Magazine Market Research
Director, Announce Survey Findings at the American Gastroenterological
Association's National Convention
SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , May 22 /PRNewswire/ --
Prevention Magazine and The National Colorectal Cancer colorectal cancer
Malignant tumour of the large intestine (colon) or rectum. Risk factors include age (after age 50), family history of colorectal cancer, chronic inflammatory bowel diseases, benign polyps, physical inactivity, and a diet high in fat. Research Alliance (NCCRA) announced today the results of their national survey "Public Awareness and Understanding of the Risk of Colorectal Cancer." The announcement was made by Katie Couric, Cofounder of NCCRA, and Ed Slaughter, Prevention magazine market research director.
The survey, solely funded by Prevention magazine, found that a large majority (69%) of people underestimate their risk for developing colorectal cancer. Even among high-risk groups, such as adults 50-plus and African- Americans, the majority underestimate their risk of developing this deadly disease.
"This Prevention magazine survey proves that more public awareness for colorectal cancer is needed," said Couric. "The number of people who experience symptoms of the disease and still think they are not likely to develop it is shocking."
Also shocking is the finding that only one-third (33%) of those who have two or more symptoms say their doctor has spoken with them about the possibility of having colorectal cancer.
"The good news is that due to the efforts of groups such as the NCCRA, awareness of colorectal cancer is high," said Slaughter. "The bad news is that not enough doctors are talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to their patients. Adults need to take charge of their health and initiate conversations about colorectal cancer with their doctors."
Information in this report comes from a nationwide telephone survey conducted with Prevention magazine by Princeton Survey Research Associates, Inc. Interviews were completed with 1,001 adults age 18 or older during the period of January 21 to 31, 2000. The sample includes an oversample of 424 African-American adults. The oversample is included in order to allow for sufficient analysis of African-Americans who are at high risk of developing colorectal cancer.
The Majority of the Nation's Adults (86%) Are Aware of Colorectal Cancer
Awareness is high across demographic groups, including those at high risk of developing this cancer.
The Majority of Adults (70%) Believe The Disease Can Be Successfully Treated
It is also important to note that 30 percent (an estimated 55.8 million adults) do not hold this view.
-- Boomers (79%) are more likely than either Gen X'ers (64%) or Matures
(67%) to think colorectal cancer can be successfully treated.
-- Adults whose doctors have talked to them about colorectal cancer are
more likely to believe it can be successfully treated (89% vs. 63%).
Nation's Adults Do Not Understand Their Risk of Developing Colorectal Cancer
Despite statistics from the National Institute of Health and the National Cancer Institute showing that it is the second-leading cause of cancer-related deaths.
Awareness is also low among groups at increased risk of developing colorectal cancer, e.g. persons 50 or older, African-Americans, and those with symptoms.
-- Only 4 percent of adults think it is very likely they will ever
develop the disease, and only an additional 19 percent consider it
-- Only 8 percent of all adults who have experienced two or more symptoms
of colorectal cancer believe they are very likely to develop this
disease, while an additional 29 percent think they are somewhat
-- Only 6 percent of adults age 50 or older think it is very likely they
will develop colorectal cancer, and 25 percent think it is somewhat
likely -- despite the fact that 93% of all cases occur after age 50!
-- Only 4 percent of African-Americans think they are very likely to
develop this disease, and only 17 percent think it's somewhat likely
-- despite the fact that African-American men are more likely than men
of other racial and ethnic groups to die of this disease.
Adults Need to Take Charge of Their Own Health
Doctors are not typically discussing colorectal cancer with their patients, even when patients are at high risk of developing the disease. There is a clear need for the nation's adults to take charge of their own health and initiate these conversations with their doctors.
-- 73 percent of the nation's adults say their doctor has not discussed
colorectal cancer with them.
-- 69 percent of adults who have experienced symptoms of colorectal co·lo·rec·tal
Relating to the colon and the rectum, or to the entire large bowel.
pertaining to or of the nature of the colon and the rectum.
cancer say their doctor has not discussed this disease with them.
-- 78 percent of African-Americans say their doctor has not discussed
colorectal cancer with them.
-- 56 percent of adults 50 or older say their doctor has not discussed
the disease with them.
The National Colorectal Cancer Research Alliance (NCCRA) was created just three months ago by Katie Couric, Lilly Tartikoff, and Lisa Paulsen, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Entertainment Industry Foundation to increase awareness of the nation's third-leading cause of cancer death and to raise millions of dollars for advancing the latest cutting-edge colorectal cancer research. The NCCRA has already raised more than $10 million in its first few months. All of the money raised by the NCCRA goes into public awareness and education programs, and to fund the most-cutting edge research into colorectal cancer treatments.
The market research division of Prevention magazine, America's leading health magazine and the 14th largest magazine in the nation, conducts national surveys examining important public health issues, preventive health, and self- care in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . These surveys include the second annual DTC DTC
See: Depository Transfer Check
See: Depository Trust Company
See Depository Trust Company (DTC). survey examining consumer's reactions to DTC advertising; a survey examining consumer's use and understanding of dietary supplements; a survey on women's knowledge of osteoporosis osteoporosis (ŏs'tēō'pərō`sĭs), disorder in which the normal replenishment of old bone tissue is severely disrupted, resulting in weakened bones and increased risk of fracture; osteopenia and awareness of its risk factors; and a 9-year trend study on how nutrition and health concerns affect the nation's food- purchase decisions.