Presidio World College Names Marketing Executive Nahser as Provost and Program Director of MBA in Sustainable Management Program.

SAN FRANCISCO -- Presidio World College, an affiliate of Alliant International University offering the MBA in Sustainable Management, has named business educator and marketing executive F. Byron (Ron) Nahser as Provost of the College.

At Presidio World College, he will work closely with President Steven L. Swig and key faculty members including L. Hunter Lovins, co-author of Natural Capitalism, to integrate social and environmental values into the core business curriculum of the MBA program in Sustainable Management.

"As a business educator and practitioner," says Nahser, "it's an exciting opportunity to be at the forefront of this new sustainable business education movement. Virtually every leading organization and business school around the world recognizes the importance of CSR (corporate social responsibility), the 'triple bottom line,' societal marketing and sustainability. As the concept is coming to be defined, this perspective of sustainability is at the heart of our MBA program -- not as a major, an elective nor as a separate department -- and gives context to every course we teach; what we call the business strands of 'markets, people and numbers.'

Therefore, we have the unique opportunity to help every one of our graduates become management leaders who know how to successfully bring these vital sustainability principles into every business and organizational arena."

Managing Partner for CORPORANTES Inc., an outgrowth of The Nahser Agency/Advertising, Dr. Nahser lectures before business and academic audiences on business values, vision, branding, marketing strategy and social responsibility. In addition to graduate business school and undergraduate teaching throughout the U.S., he has lectured at Japan's Yokohama National University , England's Oxford and Cambridge Universities, Croatia's CROMA Business Academy and Spain's University of Duesto.

The author of Learning to Read the Signs: Reclaiming Pragmatism in Business, he has developed a strategic business problem-solving model known as PathFinder Pragmatic Inquiry which has been used by more than 50 organizations including 3M, Levi-Strauss, Time Inc, Harris Bank, Stanford University School of Business and many others.

The former chairman, president, and CEO of The Nahser Agency of Chicago, serving such advertisers as The Quaker Oats Co., CNA Insurance and Florsheim Shoe Co., Dr. Nahser is an MBA graduate of Northwestern University's Kellogg School of Management with a Masters' degree in Religious Studies from Loyola/Mundelein College and the Ph.D. in American Business Philosophy from DePaul University.

For more information regarding Presidio World College's MBA program in Sustainable Management, please visit www.presidioworldcollege.org or call [phone].