President Bush (41) addresses fundraisers.

Former President George H.W. Bush addressed attendees at Direct Marketing Association Nonprofit Federation (DMANF) 2005 Washington Nonprofit Conference at The Capitol Hilton, telling them that the world is watching the nation's humanitarian acts.

The conference, held Feb. 3 and 4, brought together more than 750 nonprofit fundraisers and vendors, a record for the conference. The organization also honored Ray Grace, of Creative Direct Response, for lifetime achievement.

"In the month since the tsunami struck, private citizens across America have contributed hundreds of millions of dollars for disaster relief and reconstruction. Organizations like the Red Cross, the Salvation Army, Catholic Relief Services, World Vision, CARE, UNICEE AmeriCares and so many others responded rapidly after the tsunami hit," said President Bush via videotape from Houston. His message was facilitated through The Points of Light Foundation and THE NONPROFIT TIMEX.

"What is being seen around the world is something that a lot of people in these afflicted countries might not realize happens. That is, when there's a tragedy outside of our shores, America comes together to help. That sends a strong message around the world of our own true compassion. It's about saving lives. It's about caring," said President Bush.

Regarding his work with tsunami relief, he said that he "wished I could be there with you. As you know, President Clinton and I have gotten into your line of work recently."

He had words of encouragement for all fundraisers. 'Tm told that many fundraisers at charities not involved in relief operations fear that, because of the financial outpouring for the victims, support will not be there for their important causes," President Bush added. "But, according to research by the Center on Philanthropy in Indianapolis, giving by individuals always increases in the years after a major tragedy.... So whether you're a brand-name charity like the American Red Cross or a local Bedlington Terrier rescue outfit, trust in your supporters," President Bush continued. "Make your case. They'll be there for you."

Also at the conference Raymond J. Grace, chairman, Creative Direct Response, was presented the 2005 Max Hart Achievement Award. Formerly known as the Nonprofit Achievement Award, it was renamed for Max Hart, formerly of the Disabled Americans Veterans, who is a longtime advocate, supporter and champion of professionalism for the nonprofit fundraising community. The award recognizes outstanding achievement by an individual in the nonprofit community.

After graduation from Xavier University in 1966 and military service, Grace spent three years with Control Processing Systems and G.J. Meyer. He then joined Creative Mailing Consultants of America, as an account executive. One year later, he was promoted to general manager of the Agency, Lettershop, and List divisions.

In 1982, he co-founded Creative Direct Response, with Jerry Kennedy and a staff of five. The company has grown to more than 55 employees. His 35-plus years in nonprofit direct mail have been spent with hands-on experience in every phase of production, management and sales as they relate to lettershop, computers, lists, and the related service industries.

While he is primarily involved in developing and completing mailing programs for a wide range of philanthropic clients, Grace is also extremely knowledgeable in the areas of data processing systems, statistical analysis, forecasting, production, budgeting, and capabilities as they relate to direct mail fundraising programs.