President's report.One of my goals as President has been to position NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting) NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) and its members for the future. In today's marketplace the demands to deliver a positive Return On Investment for every dollar spent on advertising are greater than ever. While we can't predict the marketplace demands in the future, as an association we can arm our members with the tools they'll they'll Contraction of they will. they'll will need to compete. As a result, our Strategic Plan and Marketing Campaign have focused on positioning NAFB as a leader in the rural lifestyle market. To accomplish this we developed the first public national media study focusing on this market segment. This emerging market holds great promise as a new source of advertising revenue for NAFB members. Our research will be a valuable tool for them to use in their sales efforts to gain that business. The NAFB Rural Lifestyle Research will provide an in-depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis look at the rural lifestyle geography geography, the science of place, i.e., the study of the surface of the earth, the location and distribution of its physical and cultural features, the areal patterns or places that they form, and the interrelation of these features as they affect humans. , demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , media habits and consumer buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. . It will also identify the type of programming needed to further capture this audience and the key listening periods they prefer. This will aid NAFB members looking to serve and attract the rural lifestyle audience. The research will be completed this fall and the results will be released at the annual convention. NAFB will also launch a new marketing campaign designed to target potential rural lifestyle advertisers and demonstrate the effectiveness of farm broadcasting in their marketing plans. We're we're Contraction of we are. we're we are also developing a toolbox See toolkit and toolbar. for buying and selling farm radio and television. It includes a "Buyers Guide for Farm Radio" which will be disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area. dis·sem·i·nat·ed adj. Spread over a large area of a body, a tissue, or an organ. to agri-marketers at the convention. NAFB is also embarking on a Branding Campaign this year and the results are evident in our advertising, marketing and membership recruitment recruitment /re·cruit·ment/ (re-krldbomact´ment) 1. the gradual increase to a maximum in a reflex when a stimulus of unaltered intensity is prolonged. 2. information. The campaign is built on the core strength of farm broadcasters, which is the unique relationship they share with their listeners. Farmers invite farm broadcasters into their pickups, tractors, barns, and homes on a daily basis. Farm broadcasters are a trusted, credible source of information and are regarded as a friend or part of the family. The power of that relationship is a great marketing advantage and one we hope to promote to agri-marketers. We're also developing a toolbox for buying and selling farm radio and television. I attended my first convention as an NAFB scholarship recipient One who receives. The person to whom an e-mail message is sent is the recipient. (communications) recipient - One who receives; receiver. E.g. "No recipient of the e-mail message will know about the other addressees who were listed in the BCC header." . I left with a desire to serve the organization and so this year's convention marks the completion of a journey for me. As I look back at this year and pass the gavel gavel small mallet used by judge or presiding officer to signal order. [Western Culture: Misc.] See : Authority , I am proud of all we have accomplished as an organization and I am confident NAFB is positioned for the future.
2006 NAFB CONVENTION AGENDA
(Subject to Change)
TUESDAY, NOV. 14
2:00 p.m.-5:00 p.m. NAFB Board of Directors Meeting
6:00 p.m.-9:00 p.m. NAFB Foundation Board Meeting
WEDNESDAY, NOV. 15
4:00 a.m.-6:00 p.m. Broadcast Service Center
8:00 a.m.-6:00 p.m. Registration Open
9:00 a.m.-11:30 a.m. Marketing & Promotion Advisory Board
Meeting
11:30 a.m.-1:00 p.m. Foundation Scholarship Luncheon
1:30 p.m.-4:00 p.m. "Food, Fuel, and Feed: Frontiers of Change"
panel and session with the NAMA
Agribusiness Forum (Hyatt)
4:30 p.m.-5:30 p.m. Special Management Council Invitation
Reception
6:00 p.m.-6:45 p.m. Opening Convention Reception at Union
Station
6:45 p.m.-8:30 p.m. Hall of Fame Banquet at Union Station
THURSDAY, NOV. 16
4:00 a.m.-6:00 p.m. Broadcast Service Center
6:00 a.m.-6:00 p.m. Registration Open
6:30 a.m.-7:30 a.m. New Member Orientation Breakfast
7:30 a.m.-1:30 p.m. Trade Talk
2:00 p.m.-3:00 p.m. 2006 Rural Lifestyle Research Presentation
3:15 p.m.-4:30 p.m. Broadcast Council Business Meeting I
Management Council Meeting
Allied Industry Council Meeting
4:30 p.m.-5:00 p.m. Regional Meetings
5:30 p.m.-7:00 p.m. Foundation Auction and President-Elect
Reception
7:00 p.m.-9:00 p.m. President-Elect/Oscar in Ag Banquet and
Entertainment
FRIDAY, NOV. 17
4:00 a.m.-6:00 p.m. Broadcast Service Center
7:00 a.m.-12:00 p.m. Registration Open
8:00 a.m.-12:00 p.m. Educational Program
12:00 p.m.-1:45 p.m. NAFB Awards Luncheon
2:00 p.m.-3:45 p.m. Professional Improvement Agenda
4:00 p.m.-5:00 p.m. Broadcast Council Business Meeting II
6:00 p.m.-6:45 p.m. President's Reception
6:45 p.m.-9:00 p.m. President's Banquet
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