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Preserving the Value of a Good Reputation - With iKarma.com; iKarma, Inc. Launches New Online Business Reputation Service.


JUPITER, Fla. -- iKarma Inc. today announced the public release of www.iKarma.com, their new online feedback and reputation system. iKarma.com brings to businesses, professionals and individuals a powerful and cost-effective means of preserving and demonstrating their business and personal reputations online.

By acting as a trusted third party In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA).  recorder of customer feedback for all kinds of services, www.iKarma.com provides consumers who research online before making any purchase with a powerful tool for selecting quality services - while offering businesses a new and effective means of leveraging their customer goodwill with a comprehensive and easily accessible online reputation record.

"Almost every business is now online, but the anonymous nature of the Internet makes it difficult to tell the good from the bad. iKarma.com helps make a good reputation valuable again," says Scott Pitchford, President of iKarma Inc.

iKarma: The Reputation Revolution

Many experts consider online reputation management to be the key to the next major wave in e-commerce development. Online services such as eBay.com (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:EBAY), Amazon.com (NASDAQ:AMZN AMZN Amazon.com (NASDAQ symbol) ) and Shopping.com (NASDAQ:SHOP) established their successes in recent years upon their users' ability to leave feedback regarding their buying experiences - establishing product reputation and gaining the trust of new buyers. However, while current online auction-style services are ideal when selling hard goods in limited markets, they are poorly suited for the vastly larger service and information-based commerce segment doing business online today.

With www.iKarma.com millions of professionals and service businesses can now enjoy the reputation advantage: realtors and stock brokers; contractors and car dealers; artists and dentists Dentists can refer to one of the following:
  • Practitioners of dentistry
  • The Dentists, a British band active in the 1980s and 1990s
; teachers and mechanics. From the neighborhood babysitter babysitter A person, often an intelligent family member, who stays by the bedside of a Pt requiring mechanical ventilation, and guards for equipment malfunctions or other problems , to the largest corporation, anyone can build an online following with www.iKarma.com's carefully managed reputation and feedback engine.

A Better Way of Doing Business Online

iKarma.com provides a civilized civ·i·lized  
adj.
1. Having a highly developed society and culture.

2. Showing evidence of moral and intellectual advancement; humane, ethical, and reasonable:
 feedback environment for both businesses and customers. While protecting the user's right to their own opinions, the system at the same time provides user safeguards such as: built-in checks for foul language; a 48-hour delay on postings to ensure that the receiving user has time to respond; an email address See Internet address.  verification check; a challenge-and-respond request that allows complainers to withdraw their posts; automatic deactivation de·ac·ti·vate  
tr.v. de·ac·ti·vat·ed, de·ac·ti·vat·ing, de·ac·ti·vates
1. To render inactive or ineffective.

2. To inhibit, block, or disrupt the action of (an enzyme or other biological agent).

3.
 of posts from unmonitored email addresses; a single post rule that prevents a single user from posting more than once per business.

iKarma.com uses a three-tiered service plan. The advertising-supported iKarma Basic plan is free of charge to users, allowing anyone to create their own iKarma Page and begin collecting personal and professional references. Users can then include a link to their iKarma reputation page - an iKarma Seal - in their emails, websites, marketing materials and correspondence.

For users who want more, iKarma offers two premium plans. iKarma Advanced offers the same feature set as the free iKarma Basic plan, but removes all advertising. The iKarma Pro plan offers an extended set of features. These features include more powerful management tools, the ability to include a greater number of references, and the option of responding to feedback comments on their iKarma Page.

"In our increasingly complex and global economy we believe in the power of reputation systems to promote trust - online and off, locally and across all borders," says Paul Williams Paul Williams is the name of several musicians:
  • Paul Williams (The Temptations) (1939–1973), one of the lead singers of the popular Motown act The Temptations
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of iKarma Inc. "The availability of iKarma's advanced features makes this system ideal for business users, while our free basic service makes iKarma a service that anyone can use to build brand recognition and trust.

"With our free basic service available to grow our market share, and an easy upgrade path for our users, iKarma has a solid revenue model and a plan for viral Meaning "related or caused by a virus," with regard to computers and information technology, the term refers less to a computer virus than it does to information that spreads quickly via the Internet. See viral marketing and viral video.  growth."

About iKarma, Inc.

Based in Jupiter, Florida Jupiter is a town located in Palm Beach County, Florida. As of the 2000 census, the town had a total population of 39,328. As of 2006, the city had a population of 50,028 according to the University of Florida, Bureau of Economic and Business Research. , iKarma Inc. specializes in providing reputation and customer feedback systems for businesses and professionals. iKarma's mission is to help create prosperity and commerce by bring greater trust and openness to business transactions. iKarma, www.iKarma.com, eReputation and eReputation.com are all servicemarks owned by iKarma Inc.

For more information, visit http://www.iKarma.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 6, 2005
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