Premiere Marketing Strategy Conference Announces Charity Partnership; Boston Event Features 50+ Keynote-Level Speakers.Business Editors Business of Marketing Strategy conference NEW YORK--(BUSINESS WIRE)--March 1, 2004 The Institute for International Research (IIR IIR - Infinite Impulse Response ) announced today their partnership with The Treehouse Foundation at The Business of Marketing Strategy conference, scheduled for April 25 - 28, 2004 at the Langham Hotel (formerly Le Meridien) in Boston. Because IIR believes in investing in tomorrow's leaders today, a portion of the conference registration fees and 100% of the profits from the gala dinner held on Monday, April 26, 2004 will be donated to The Treehouse Foundation, a Boston-based charity whose mission is to enhance the well-being of foster and adopted children. "The Business of Marketing Strategy program is fully loaded with top-notch speakers, industry case studies and a philanthropic mission," said Joe Wheeler, Managing Director Customer Experience, FleetBoston Financial FleetBoston Financial was a Boston, Massachusetts-based bank created in 1999 by the merger of Fleet Financial Group and BankBoston. In 2004 it merged with Bank of America; all of its banks and branches were given the Bank of America logo. , President, Board of Directors, The Treehouse Foundation and Conference Chairperson. "The Treehouse Foundation is proud to be part of an event that can deliver all of these benefits all under one roof." The content-rich, action-packed event features 50+ keynote-level marketing speakers who will talk with attendees about reinvigorating their marketing efforts. Some of the topics to be addressed at the conference include equipping leaders to expand your market and drive a branded customer experience; brand relevance in times of crisis; going beyond customer value analysis to get more from your customer research; and creating new markets through the power of innovative products. A unique highlight of the conference will be a keynote debate between Sergio Zyman Sergio Zyman (born July 30, 1945 in Mexico City) is the chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Zyman's record as a marketer also includes tenures with PepsiCo and Procter & Gamble. , former Chief Marketing Officer, The Coca-Cola Company, and Doug Hall Doug Hall is an inventor most known for his appearance on the ABC television series American Inventor. Doug began his inventing career at age 12, inventing and selling a line of magic and juggling kits. , Founder & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Eureka! Ranch, about the importance of vision versus creativity when setting strategy and delivering business results. Other speaker highlights include: Tom Stemberg, Founder & Chairman, Staples; Walt Freese, Chief Marketing Officer, Ben & Jerry's; Fred Reichheld, Bain Fellow, Bain & Company, Inc.; Patricia Seybold, Chief Executive Officer, Patricia Seybold Group; Gary Loveman, President & Chief Executive Officer, Harrah's Entertainment, Inc.; and leaders at top companies such as AFLAC AFLAC American Family Life Assurance Company AFLAC American Family Life Assurance Company of Columbus AFLAC Apologies For Lack of Audi Content (Audi listservs) , BP, DKNY DKNY Donna Karan New York , GE, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. .com, Song, Starbucks, Starwood Hotels & Resorts, Sun Microsystems, TiVo, Toys R Us, Travelocity, Unilever Bestfoods, and Unisys. Full event information can be found at www.iirusa.com/mktgstrategy. About Treehouse Foundation The Treehouse Foundation is building an intergenerational in·ter·gen·er·a·tion·al adj. Being or occurring between generations: "These social-insurance programs are intergenerational and all planned community where foster and adoptive families and senior citizens live together and care for one another. It is a village where children from the foster care system find not just parents and a home, but also grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl , playmates and an entire neighborhood designed to provide them with a caring and supportive environment. The Treehouse Foundation is developing a 46 acres site in Easthampton, Massachusetts scheduled to open in the fall of 2005. While much of the initial funding for constructing the Treehouse Community is in place, there is a great need to create the organizational and financial infrastructure that will support on-going programs. For more information, visit www.treehousecommunities.org. About the Institute for International Research The Institute for International Research (IIR) is the world's largest international conference company with 120 business units and 4,000 employees in 36 countries. Founded in 1973, IIR continues to provide unbiased, leading-edge business information through our conferences, workshops, seminars and the Internet. For more information, visit www.iirusa.com. Registration To register, call 888.670.8200 and reference the priority code M1623PRESS. For further information or to request a press pass please contact Adrienne Goldthorpe, Senior Marketing Manager, IIR, at 212.661.3500 x3056 or agoldthorpe@iirusa.com |
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