PremierGuide Launches 25 Private-Label Local Search Sites in 25 Days -- Drives New Online Advertising Revenues For Newspapers and TV Stations.

PALO ALTO, Calif. -- PremierGuide today announced that it has launched 25 private-label local search sites over the last 25 days for newspaper and TV station customers that include ABC Inc., Capitol Broadcasting Company, Inc. (CBC), Community Newspaper Holdings, Inc. (CNHI), Freedom Communications, Inc., and Young Broadcasting. PremierGuide helps its customers drive new online advertising revenues by enabling them to tap into the rapidly growing market for local search advertising.

Examples of PremierGuide-powered sites can be found at: http://yellowpages.abc7news.com (ABC), http://www.triangle411.com (CBC), http://local.valdostadailytimes.com (CNHI), http://www.limapages.com (Freedom), and http://www.nashville411.com (Young Broadcasting). More PremierGuide-powered local search sites may be viewed at http://corp.premierguide.com.

Rapid Deployment, Compelling ROI 

PremierGuide enables newspapers and TV stations to integrate local search into their web sites in as little as a day. Some early customers are now driving half a million dollars a year in PremierGuide-powered local search advertising sales and have shown it is possible to generate a positive ROI from day one.

Satisfied Customers

"Launching PremierGuide-powered Local Search supports CNHI's online mission statement directly by providing a great information utility for our visitors," said Bill Blevins, Vice President, Internet Operations, Community Newspaper Holdings, Inc. "We were also searching for a new revenue stream that impacted our newspaper print sales departments as little as possible. Training on PremierGuide was accomplished with a one-hour tutorial and the staff has been wonderful. We plan to expand our partnership with PremierGuide as we roll out redesigns at CNHI sites throughout the summer and include local search as one of the core features for our visitors."

"Local search is a natural and exciting extension of Freedom's online efforts," said Tom Porter, President, Freedom Interactive Community Newspapers. "We wanted to capitalize on the local search opportunity and PremierGuide enabled us to integrate local search into our newspapers' websites very quickly. They have been great to work with and quick to react to our requests."

"Local media companies must move beyond traditional thinking and legacy business models if they are to capture the growing amount of money that's being spent online in their markets," said Terry Heaton, President, DONATA Communications. "I recommend to my clients that they launch local search as a separate business and use their considerable offline marketing power to promote them. PremierGuide is hip to all of this and they bring an unequaled product to the marketplace. Once the deal is done, a new site can be up and running within days, bringing with it some serious ad dollars."

The Local Search Opportunity for Newspaper and TV Stations

The Kelsey Group projects that the US local search advertising market will grow from $774M in 2004 to $5.1B in 2009. Local newspapers and TV stations are perfectly positioned to own a significant share of this market. They are known and trusted by local consumers and advertisers, and they operate popular local websites that provide the perfect springboard for search-based advertising. PremierGuide completes the picture with a low-risk, hassle-free local search solution that can generate positive ROI from day one.

PremierGuide Local Search Solution Summary

--Low-Risk -- PremierGuide requires no setup fees and no monthly minimums. Customers pay only when they make money selling local search ads -- guaranteeing a positive ROI.

--Hassle-Free -- PremierGuide's hosted solution means no software to install or maintain, and enables new sites to be deployed in as little as a day. New sites appear as a natural extension of the customer's existing website.

--Turnkey -- PremierGuide provides everything needed to sell and deliver search advertising on customers' existing websites, combining a local search and advertising platform with a comprehensive nationwide database of 14M local business listings.

--Configurable -- PremierGuide uses a powerful site configuration tool to customize sites to customers' specific requirements.

--Powerful Search Engine -- PremierGuide's powerful search engine enables keyword search of all business listings, for example "Chinese OR Thai restaurant in Palo Alto, CA" or "Starbucks near Empire State Building" or "coffee shops on Main Street."

--Integrated Ad Server -- PremierGuide's integrated ad server delivers keyword ads sold by customers directly to local businesses. Ads may be targeted by keywords and geo-targeted by location and search radius. For example, "DUI attorney" within 10 miles of Palo Alto, CA.

--Stand-Alone Ad Server -- PremierGuide's ad server may be used to deliver keyword ads on customers' content pages rather than local search results pages. For example, customers with an Auto section on their main website could use PremierGuide's ad server to deliver keyword ads for local auto dealers.

--Third-Party Ad Feed -- PremierGuide partners drive additional advertising revenues for PremierGuide customers by delivering third-party ads on search results pages where customers have not yet sold ads directly to local businesses.

--Self-Service -- PremierGuide sites include self-service links that allow local businesses to request additions and changes to the business listings database. PremierGuide customers review and approve all requests.

--Web-Based Administration Console -- PremierGuide's Administration Console enables customers to create and manage advertiser accounts, keyword ads and business listings, and provides comprehensive support for ad product pricing, reporting, billing and online payment processing.

--Expert Telesales Support Available -- PremierGuide can provide telesales partners with extensive experience selling local search advertising for customers that want to start immediately but don't have dedicated sales resources available in-house.

About PremierGuide

PremierGuide provides private-label local search solutions to newspaper publishers, TV stations and Yellow Page publishers that want to grow their online advertising revenues using local search. PremierGuide is a privately held corporation based in Palo Alto, California. For more information, contact us at 650.323.1216 or [e-mail], or find us at http://corp.premierguide.com.