PremierGuide Announces Release 3.0 of Local Search Platform.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--March 4, 2004 PremierGuide, the leading provider of search-based Internet Yellow Page (IYP IYP International Youth Parliament (Oxfam initiative) IYP International Year of the Potato (2008) IYP Interactive Yellow Pages IYP In Your Opinion IYP International Year of Peace IYP If You Please ) and local search software solutions, today announced the immediate availability of PremierGuide 3.0. This latest version of the company's IYP and local search platform offers directory and newspaper publishers a turnkey solution that enables them to web- and search-enable existing print advertising content, such as listings, display ads, coupons and classifieds, and enables consumers to search this content as easily as they surf the web using their favorite search engine. PremierGuide will be demonstrating the new release at the Yellow Pages IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting Annual Conference, March 8-10, at the San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. Marriott Hotel. An example of PremierGuide 3.0 in action may be viewed at www.surewest.loqal.com. "PremierGuide clearly understands what's at stake in the local search marketplace. Keyword search over a structured local database is what The Kelsey Group has been advocating for Internet Yellow Pages for some time," said Greg Sterling, director of The Kelsey Group's Digital Directories: Interactive Local Media program. "We believe that directory and newspaper publishers are perfectly positioned to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the multi-billion dollar market for local paid search," said Malcolm Lewis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PremierGuide. "Our mission at PremierGuide is to provide these publishers with the software and services they need to quickly transition their business from a print-only advertising business to a high-growth print-and-online advertising business." PremierGuide 3.0 Enhancements Specific enhancements included in PremierGuide 3.0 include: -- New user interface. -- Keyword extraction from web sites in addition to display ads and coupons, and the availability of keyword extraction as a stand-alone service. -- New online advertising options, including fixed position paid placement. -- New search and sort options, including sort by ad size. -- New online reporting. -- A browser toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the that consumers can install in their browser for quick and easy access to any PremierGuide-powered local search site. PremierGuide 3.0 Overview PremierGuide 3.0 is a comprehensive local search platform that enables directory and newspaper publishers to: -- Search-enable existing print advertising content, including listings, display ads and coupons. -- Sell and deliver online advertising, including keyword- and geo-targeted paid placement ads. -- Import, aggregate and deliver online advertising content from third parties. PremierGuide 3.0 delivers the following new and enhanced services Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information; : -- Data Import PremierGuide's Data Import service manages the import of publishers' local advertising content, including new content plus additions or changes to previously imported content, such as corrections or enhancements. PremierGuide 3.0 supports the import of business listings, residential listings, display ads and coupons from phone directories. Subsequent releases will add import support for additional print advertising content from directory and newspaper publishers. PremierGuide 3.0 allows publishers to aggregate local content from multiple sources, across one or more publishers, into the same local search database. -- Data Processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a PremierGuide's Data Processing service takes imported data files and intelligently extracts keywords from graphical advertising content display ads and coupons. These extracted keywords provide more ways for local businesses to be searched and found, rewarding consumers and advertisers alike. PremierGuide also geo-codes and normalizes all imported data to further enhance the consumer's local search experience. Geo-coding allows users to sort local search results by proximity, an important driver of relevancy in local searches. Normalization In relational database management, a process that breaks down data into record groups for efficient processing. There are six stages. By the third stage (third normal form), data are identified only by the key field in their record. identifies and extracts specific data elements, such as web addresses, email addresses and credit card information, and assigns them to dedicated display fields to further facilitate search. In addition to extracting keywords from display ads and coupons, PremierGuide also extracts keywords from web sites referenced by a listing, display ad or coupon. This allows consumers to, for example, search for 'burritos' and find a restaurant listed on a PremierGuide-powered local search site simply because burritos are mentioned on the menu page of their web site. PremierGuide's Data Processing service is available as a stand-alone service to publishers who have their own search engine but wish to enhance their business listings with keywords extracted from display ads, coupons and web sites associated with those listings. -- Local Search Engine The key to a successful IYP or local search solution is a rewarding search experience that will encourage consumers to return often. PremierGuide provides a powerful and flexible search engine that goes beyond traditional web search engine See Web search engines. capabilities. To enhance the consumer's search experience, the search engine supports synonyms and cross-references driven from a customer-defined thesaurus, automatically corrects misspelled business terms and names, and normalizes singular and plural forms. PremierGuide's local search engine also includes a "See Also" feature that automatically suggests alternative searches based on popular groupings of similar searches. -- Ad Server PremierGuide's Ad Server enables publishers and local advertisers to define and deliver an expanding array of local online advertising products that enable publishers to drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenues from their PremierGuide-powered local search site. PremierGuide 3.0 supports paid inclusion for display ads, coupons and web links, plus keyword- and geo-targeted paid placement ads. Paid placement ads are selected and displayed based on matches between the user's search location and search words, and the keywords and search radius In search and rescue operations, a radius centered on a datum point having a length equal to the total probable error plus an additional safety length to ensure a greater than 50 percent probability that the target is in the search area. associated with the paid placement ad by the local advertiser. This allows advertisers to target their message in a manner appropriate to the product or service they sell. PremierGuide's Ad Server supports multiple pricing models including flat fee and pay-per-click (PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC ). -- Reporting PremierGuide's Reporting service tracks and reports all consumer search activity performed on a PremierGuide-powered local search site, enabling publishers to identify the most popular searches and identifying searches that originate from popular search engines like Google and Yahoo. Searches can be analyzed in by date and time. About PremierGuide PremierGuide is the leading provider of search-based Internet Yellow Page (IYP) and local search software solutions for directory and newspaper publishers. PremierGuide's mission is to help publishers capitalize on the emerging market for local search and expand their business as consumers increasingly turn to the web for local information. PremierGuide has developed a local search solution that combines the ease-of-use of popular search engines with the rich local information -- including display ads and coupons -- published in phone directories and newspapers. This unique combination enables online consumers to find local businesses, stores and restaurants in seconds, and offers compelling new ways for publishers to drive online revenues. Founded in January 2003, PremierGuide is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation based in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. . Premier Guide is a member of the Association of Directory Publishers (ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. ) and the Yellow Pages Integrated Media Association The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA's main projects is organizing the annual IMA Conference. The most recent conference was called "The Public Media Conference: Making the Transition" or "IMA Public Media 2007 (YPIMA YPIMA Yellow Pages Integrated Media Association ). For more information, visit the PremierGuide web site at www.premierguide.com. |
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