Premier takes attitude campaign (and Saskatchewan Business) to Ontario. (Off the Wire).Premier Lorne Calvert Lorne Albert Calvert, MLA (born December 24, 1952 in Moose Jaw, Saskatchewan) is the current premier of the Canadian province of Saskatchewan. He is the leader of the Saskatchewan New Democratic Party. In 1975, Calvert married Betty Sluzalo of Perdue, Saskatchewan. met with business groups in Ontario Ontario, city, United States Ontario, city (1990 pop. 133,179), San Bernardino co., S Calif., near Los Angeles, in a region of vineyards; inc. 1891. in early November to promote Saskatchewan as a solid investment choice. The Premier addressed business people in the investment banking, marketing and communication industries at a luncheon in Toronto, Nov. 6, 2002, to encourage them to take a new look at Saskatchewan's image. The Premier used the November issue of Saskatchewan Business Magazine to help tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. that new image. The luncheon was held in partnership with Rawlco Radio Ltd. and sponsored by Elmer Hildebrand Communications, Golden West Broadcasting
Golden West Broadcasting is a Canadian radio broadcasting company based in Altona, Manitoba, Canada. and Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. Broadcast Sales. "The best way of convincing people to invest and do business in Saskatchewan is to speak to them directly and show them Saskatchewan's economic and cultural strength, as well as the natural beauty of our province," Calvert said. "I am looking forward to sharing the successes Saskatchewan has seen in the past several years and our innovative firsts in business and technology." The Premier's tour was part of the government of Saskatchewan's three-year marketing campaign, Our Future is Wide Open, aimed at improving Saskatchewan's image both inside the province and across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . The initiative is part of the government's ongoing commitment to improving attitudes about the province and promoting business and investment in Saskatchewan. "Saskatchewan business leaders told us loud and clear during Partnership for Prosperity consultations held in 2000 that we need to raise awareness about the province's competitive strengths," Calvert said. The current campaign addresses these concerns and builds on in-province campaigns conducted in the past two years, including The Saskatchewan Dream and Only in Saskatchewan. Saskatchewan is gaining economic momentum with increased development in the oil and gas industry, technological advancements like the synchrotron synchrotron: see particle accelerator. synchrotron Cyclic particle accelerator in which the particle is confined to its orbit by a magnetic field. The strength of the magnetic field increases as the particle's momentum increases. project, and development of an ethanol ethanol (ĕth`ənōl') or ethyl alcohol, CH3CH2OH, a colorless liquid with characteristic odor and taste; commonly called grain alcohol or simply alcohol. industry. "As we prepare to celebrate Saskatchewan's centennial in 2005, this province is heading into its second century with exciting prospects. Through our Investment Attraction Council, we are pursuing new investment partnerships, actively seeking out new businesses for the province, and spreading the message that Saskatchewan is a place of opportunity," Calvert concluded. "Saskatchewan has great businesses, great people, and a future that's wide open. Now we need to spread the word." |
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