Premier Farnell Restructures.

Continuing an aggressive global expansion program, global electronics and industrial components distributor Premier Farnell plc (London, England) has made public the details of initiatives that have consolidated the company's strength in the burgeoning markets of Central and South America and China. Newark Electronics (Chicago, IL), a wholly-owned subsidiary of Premier Farnell, will manage operations in the Americas, while United Kingdom sister distributor, Farnell, will oversee Europe and Asia.

The company has already established a sound presence in China and is poised to take advantage of the country's scheduled entry into the World Trade Organization (WTO) in 2002. In accordance with current Chinese trading restrictions, the company currently operates through local import/export agencies throughout China, shipping products from a regional warehouse in Singapore.

John Winkie, regional director, Asia, comments that, "Once China enters the WTO in 2002, we expect to see a gradual relaxing of trading laws which will put [us] in an excellent position to service blue chip customers, such as Philips and Motorola, which are now investing millions of pounds into factories in the East Asian region.

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