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Premier Farnell Heads East With Launch of New Business in China.

Premier Electronics Key Strategy to Serve the Local Needs of Electronic Design Engineering Community

SHANGHAI, China, April 4 /PRNewswire-FirstCall/ -- Premier Farnell plc has formally launched a new business in Greater China. Under the leadership of managing director Athena Wang, Premier Electronics will focus on the local needs of China's electronic design engineering community.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070404/252367 )

The launch of Premier Electronics, which included the opening of a new warehouse and distribution centre in WaiGaoQia, is set to play a key role in Premier Farnell's strategy to increase its focus on the global electronic design engineering segment. A key aspect of this strategy is to deliver products and services tailored to specific local needs and not assume a 'cookie cutter' approach to internationalising the business. In China this includes Premier providing customers with a fully transactional, state of the art web site and catalogue in the simplified Chinese language, as well as the creation of an independent local language ERP system. With over 18,000 RoHS compliant products in stock now, three offices (and two more planned), and two warehouses, Premier will employ over 100 people by the end of the year in the exciting new venture.

Commenting on the launch of the new business, Harriet Green, Premier Farnell's CEO, who has been guest of honour at the launch celebrations said: "High service distribution is our strength, and an area that we have placed great emphasis on with our investment in China. We recognise the leading edge design taking place in the region, and our website and catalogue offer locally tailored access to over 120,000 key products. Our warehouses in WaiGaoQui and Tapou have over 18,000 lines of RoHS compliant stock already in place and a well trained, local team ready to respond."

Athena Wang, the Premier Electronics managing director, holds an electronic engineering degree and has experience of working with both suppliers and the distribution channel in Asia. She added: "This is an exciting time for us and the initial customer response to our service and product offering has been fantastic".

CONTACT: Contact details for editorial enquiries and for publication: Jenny Peters, Head of Corporate Communications, Tel; +44-(0)-207-851-4102, http://www.premierfarnell.com/. Issued by: Simon Flatt, Pinnacle Marketing Communications Ltd, Tel: +44-(0)20-8869-9339 Fax: +44-(0)20-8868-4373, E-mail: simon@pinnaclemarcom.com
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Publication:PR Newswire
Date:Apr 4, 2007
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