Precision Marketing Group and Condon Communications Merge, Offer One-Stop Shop for Marketing Needs of SMBs; Focused on Marketing That Makes Money.

FRAMINGHAM, Mass. -- Precision Marketing Group, LLC of Upton, MA, and Condon Communications of Framingham, MA, announce that they have merged their two businesses to create a one-stop strategic and tactical marketing agency for small- to mid-sized companies. The new venture operates under the Precision Marketing Group name and is based in Framingham.

The merger, which formalizes a working relationship that was well established after years of successful collaboration, brings together the creative energy and brainpower of two successful companies and creates one dynamic full-service agency to meet the needs of small- to mid-sized businesses.

Condon and LaPlante-Dube serve as principals of the new company, and, combined, have over 35 years of experience in all aspects of marketing and sales in a wide range of industries. Precision Marketing Group, LLC is equipped to handle every aspect of a company's marketing programs through its team of experts who specialize in web development, graphic design, copywriting, promotional products, printing and signage.

"I'm excited about what this merger means for clients and what it means for the future of our business," says LaPlante-Dube. "Too many people struggle with marketing and pay too much for programs that fail. We give small- to mid-sized companies access to all the marketing expertise and services they need at the competitive prices they want. We love watching companies achieve success with a product launch, a direct mail campaign or a repositioning of their services after working with us."

Added Condon: "We're continuously amazed by the skills, expertise and accomplishments of our clients. And we're honored to be able to help them with their marketing. We listen to each client to help them identify their unique message, strategically price their products and services, develop communications that generate customer interest and, ultimately, increase revenue. We deliver Marketing that makes money(TM) because that's what marketing should do. And we always have fun doing it!"

Daren Coudriet, principal of Sagebridge Solutions and client of Precision Marketing Group, commented, "The merger between Precision Marketing Group and Condon Communications has truly resulted in a 1+1 = 3 situation in terms of their combined talent and the value they deliver clients as an integrated, solution-oriented marketing firm."

Maureen O'Grady Condon, MS started her career as a journalist and later entered the field of corporate communications, where she worked for firms in the foodservice and financial industries, including Fuddruckers Restaurants and Liberty Mutual Group. Five years ago, she founded Condon Communications, a copywriting firm specializing in marketing materials. She is a columnist for the Metrowest Daily News, writing a monthly series called "Write on the Money." Condon also serves on the Board of Directors of the New England Women Business Owners (NEWBO), and works as assistant director of Business Networking International (BNI).

Prior to founding Precision Marketing Group seven years ago, Susan LaPlante-Dube worked in multiple facets of marketing, including product marketing, services marketing, strategic partner relations and marketing communications and provided business and ops consulting for software in large manufacturing companies, including Coca-Cola USA, Arco Chemical Company, Campbell Soup Company, and FARBERWARE(R). She is a member of the American Marketing Association and The Commonwealth Institute and serves on the board of directors of the New England Women Business Owners (NEWBO), having just completed a successful two-year term as the organization's president.

Precision Marketing Group, LLC is based in Framingham, MA. Clients include The Computer Guys Inc; A. Russo & Sons, CC Consulting, LLC; Exchange Authority, LLP; Great Brook Farm, Management Mentors, Newton Business Resources, Office Resources, Inc; Synergistics Inc; and Waterstone Retirement Planning. For more information on Precision Marketing Group, LLC, visit http://www.precisionmarketinggroup.com, or call 508-969-9581.

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