Precision Marketing Group Launches, Delivers Marketing That Makes Money; Helps Small to Medium-Size Businesses Attract Customers, Increase Revenue.

Business Editors

UPTON, Mass.--(BUSINESS WIRE)--July 29, 2003

Business success essentially comes down to generating revenue. The newly-launched Precision Marketing Group of Upton, MA, helps companies achieve business success by providing strategic and tactical marketing services that increase revenue. "We deliver marketing that makes our clients more money," said Precision Marketing Group President Susan LaPlante-Dube. "Our focus is on helping each client identify their unique message and define their true value. We assist them in positioning and pricing their products and services to make them easy to sell and, most importantly, easy to buy."

The value-focused marketing approach used by Precision Marketing Group has already proven successful. A customer, Susan Hankins of Acton, MA-based Sites of Boston, a website optimization firm, commented, "After implementing Precision Marketing Group's recommendations, my business increased 70 percent. We've also closed higher price contracts. They helped us prioritize our marketing efforts and concentrate on the most important pieces. We've been able to identify the true value of our services, present ourselves differently, and generate significantly more business thanks to Precision Marketing Group."

Small to medium-size businesses in professional services and high technology are the primary market segments served by Precision Marketing Group. A full range of services that help these businesses differentiate themselves from the competition, build relationships with customers, and increase their revenues through effective marketing are provided by Precision Marketing Group.

Marketing essentials, such as developing company messages, conducting marketing assessments, and client perception interviews are at the core of Precision Marketing Group's offerings. In addition, Precision Marketing Group can assist with all other elements of marketing as needed. This includes creating marketing plans, managing company or product launches, creating and producing marketing collateral, overseeing direct mail campaigns, and email marketing.

The emphasis at Precision Marketing Group is on providing high quality, yet reasonably-priced, services that deliver measurable results. Only senior-level marketing practitioners work with clients.

Precision Marketing Group works in close partnership with complementary service providers to provide graphic design, public relations, article writing, and web design and development services to clients.

Susan LaPlante-Dube, Founder and President of Precision Marketing Group, was formerly Principal of Nasus Consulting, her own marketing consultancy. Previously, she was a senior-level marketing executive for 15 years on the corporate side. She served as Director of Product Marketing for Marcam Solutions, a $200 million multinational corporation, and was also the lead consultant for the firm on projects for Fortune 500 companies. In her career, she has provided consultation and direct services to high technology, manufacturing, and professional services firms, among others.

LaPlante-Dube holds dual degrees, a BA in Organizational Communication, and a BS in Business Management, from the University of Maine. She has been quoted as an expert in numerous publications, including U.S. News & World Report, Chemical Week, Manufacturing Systems, InfoWorld, and ERPWorld, has been interviewed on business radio shows in the Boston area, and has contributed articles to the Boston Business Journal and Women's Business Boston. She is President-elect of the New England Women Business Owners (NEWBO) organization, and a member of the American Marketing Association (AMA).

Precision Marketing Group is based in Upton, MA. Initial clients include Sites of Boston, Acton, MA; DesignQuest, Natick, MA; Blueline Design, Great Barrington, MA; and RCR Associates, Harvard, MA. For more information on Precision Marketing Group, visit http://www.precisionmarketinggroup.com, or call 508-482-9511.

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