Praise for FIRST-PLACE COMMUNICATORS.After reading about ASAE's 1999 Gold Circle Awards trophy winners, you'll be inspired to enter this year's competition. If praise has been light for your commendable communication efforts, then entering ASAE's Gold Circle Awards competition may be exactly what you need. The attention a winning entry draws does pay off, says Julie Stephen Sherrier, communications director for the Association of Progressive Rental Organizations (APRO APRO Aerial Phenomena Research Organization APRO Asia Pacific Regional Organization APRO Adjusted Production (baseball statistic) APRO Army Personnel Research Office ), Austin, Texas, which picked up two trophies in the 1999 competition. "A lot of association publications are understaffed, and a lot of times you don't get the recognition you deserve from members," she says. "When you win, the membership does stand up and take notice." Sponsored by the ASAE ASAE American Society of Association Executives ASAE American Society of Agricultural Engineers (Society for Engineering in Agricultural, Food, and Biological Systems) ASAE Alkali-Sulfite-Anthraquinone-Ethanol Communication Section and judged by peers in the industry, the awards recognize excellence in association communication. APRO was recognized for its magazine and annual report, winning trophies in both categories. On the following pages, you'll find a list of the 1999 Gold Circle trophy winners. For a complete list of honorees, visit info.asaenet.org/sections/communications/winners.html. Runners-up received a certificate of achievement and were honored, along with trophy winners, at ASAE's 1999 Management and Technology Conference in Indianapolis. More than 400 organizations submitted 944 entries in 1999, which were placed in 23 categories. Each of the categories was divided into two sections. Section A was for associations with a total budget of less than $2 million. Section B designated associations with a total budget of $2 million or more. The "golden shoestring" category was for associations with total budgets of $250,000 or less. Communication plan for a single project Section: B Title: ANA 2000 Submitted by: Connie Helmlinger, periodicals manager, American Nurses Association American Nurses Association, n.pr professional organization of registered nurses created to encourage high standards in nursing care, pro-mote nursing as a profession, and lobby Congress for issues of concern to nurses. , Washington, D.C. Judges' comments: "Outstanding plan to address challenging launch of a new organization. A huge undertaking that received internal and external support due to the quality of these materials. Project was carried out on an extremely limited budget." Public relations/informational campaign for a single purpose Section: A Title: National Sleep Awareness Week Submitted by: Kierstan Boyd, communications manager, National Sleep Foundation, Washington, D.C. Judges' comments: "Outstanding entry. A model for an association looking to successfully plan and implement a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign." Section: B Title: Fire Prevention Week 1998 Submitted by: Susan McKelvey, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. manager, National Fire Protection Association, Quincy, Massachusetts Quincy is a city in Norfolk County, Massachusetts. It bears the nicknames "The City of Presidents," "City of Legends," "Birthplace of the American Dream."[1] A major part of Metropolitan Boston, Quincy is a member of Boston's Inner Core Committee for the Metropolitan Judges' comments: "Creative package; good use of fire stations to get families involved. Contest was good, saved lives." Product/service marketing or advertising campaign (tie) Section: B Title: Documents Marketing Program Submitted by: Deb Diffendal, group vice president, Business Centers, American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Organized in 1857, the Institute conducts various activities and programs to support the profession and enhance its public image, including periodically awarding the AIA , Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. Judges' comments: "Visually stunning; comprehensive; truly useful to members. Efficient use of budget." Section: B Title: Concrete Block Homes Submitted by: Terri Meyers, marketing and public relations manager, Florida Concrete and Products Association, Orlando Judges' comments: "Excellent research, economy of words, hammers home message. Excellent at combating misperceptions. Comprehensive, and nice relation among materials." Total convention communication Section: B Title: ITLA ITLA Illinois Trial Lawyers Association ITLA Instituto Tecnológico de las Américas (Spanish; Santo Domingo, Dominican Republic) ITLA International Texas Longhorn Association iTLA Integrated Tunable Laser Assembly '99 Submitted by: Michele Marini Pittenger, vice president of communications, Luggage & Leather Goods Manufacturers of America, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Judges' comments: "Great use of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color ; very clever, creative design and writing. Innovative use of what could be hackneyed symbol for Orlando (orange)--tied nicely with their association's mission and products. Grabbed the eye. Our unanimous choice!" Magazines Section: A Title: Progressive Rentals Submitted by: Julie Stephen Sherrier, communications director, Association of Progressive Rental Organizations, Austin, Texas Judges' comments: "This magazine is successfully changing the image of the rent-to-own industry while maintaining a playful attitude. Edgy, great design, and fun to read." Section: B (tie) Title: Chamber Music Submitted by: Dean K. Stein, executive director, Chamber Music America, New York City Judges' comments: "This magazine is elegant without being exclusive. It is progressive in a traditionally conservative field, paying homage to its roots while drawing in new readers (and members). Especially effective was the judicious use of white space and use of bright colors to highlight feature stories. Bravo!" Section: B (tie) Title: The Penn Stater stat·er 1 n. A resident of a particular state or type of state. Often used in combination: Lone Star staters; farm staters; the struggle between slave staters and free staters. Noun 1. Submitted by: Tina Hay, editor, The Penn Stater, Penn State Alumni Association, University Park, Pennsylvania Judges' comments: "This magazine has broad appeal to reach alumni of all ages. Penn State's pride is evident on every page, without being overbearing (even to grads of other universities). The Penn Stater sets the standard for the ideal alumni magazine. Even the in-house ads are high quality. From a technical standpoint, this is a superior product." Peer-reviewed journals Section: B Title: CUPA CUPA Certified Unified Program Agency CUPA College and University Personnel Association CUPA Compassion Unlimited Plus Action (Bangalore, India animal welfare organization) CUPA Canadian Ultimate Players Association journal Submitted by: Audrey Rothstein, CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. , assistant executive director, College and University Personnel Association, Washington, D.C. Judges' comments: "Very user friendly. Peer-review process easy to understand, Titles and callouts really pull the reader in. Topics are very current." Electronic magazines/journals Section: B Title: NeuroVista Submitted by: Sarah Parsons, public relations managel; American Academy of Neurology The American Academy of Neurology (AAN) is a professional society for neurologists and neuroscientists. As a medical specialty society it was established in 1949 by A.B. Baker of the University of Minnesota to advance the art and science of neurology, and thereby promote the best , St. Paul, Minnesota Judges' comments: "An exceptional, well-crafted site. Intriguing content. Good visuals." Scientific/educational articles Section: B Title: Better Metal Management Submitted by: Rich Youmans, associate publisher/editor, Manufacturing Jewelers and Suppliers of America, Providence, Rhode Island  “Providence” redirects here. For other uses, see Providence (disambiguation). Providence is the capital and the most populous city of the U.S. Judges' comments: "'Better Metal Management' is a well-written overview, complete with real-world examples, of how members of the Manufacturing Jewelers and Suppliers of America can achieve a greater level of metal management. The article, written partly as a narrative, is not only easy to read, but completes the intended purpose of the association with respect to member education." Feature writing, general interest Section: A Title: College Union Pubs: Building Community by the Pint Submitted by: Jim Stowers, managing editor, Association of College Unions International Association of College Unions International (ACUI) is an organization of approximately 700 college students' unions. It serves student centers with programs in Administration, Finance, and Management; Campus Life and Programming Management; Auxiliary Services; and Facilities , Bloomington, Indiana Judges' comments: "Responsible handling of a controversial subject. It clearly meets stated objectives, with solid exposition, and even-handed use of quotes explicating the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] . There's nothing flashy here, just good, solid, objective writing." Section: B Title: Tough Luck for the Innocent Man Submitted by: Gary A. Hengstler, editor and publisher, American Bar Association American Bar Association (ABA), voluntary organization of lawyers admitted to the bar of any state. Founded (1878) largely through the efforts of the Connecticut Bar Association, it is devoted to improving the administration of justice, seeking uniformity of law , Chicago Judges' comments: "Very strong writing and editing; expertly documented. Zeroed in on thc issues most relevant to thc reader." Newsletters/bulletins Section: A Title: Peace of Mind Newsletter Submitted by: Michelle Harvey, communications coordinator, Association of Washington Cities, Olympia Judges' comments: "Very professional. Compassionate. Warm. Compelling. It tackles tough issues in a non-threatening manner. It is easy to read. It is a shame that it only comes out quarterly." Section: B Title: Bread & Butter Submitted by: Eric Ruff, senior vice president of communications and technology, National Restaurant Association, Washington, D.C. Judges' comments: "Lively, fresh. It is packed full of great ideas. Eye-catching, colorful. Great content. This newsletter has a different format. It was a clear- cut winner. Electronic newsletters/bulletins Section: A Title: The competitive Edge Submitted by: Jonathan V. Zuck, president, Association of Competitive Technology, Washington, D.C. Judges' comments: "We like their use of push technology combined with good design. Good linking; solid content." Newspapers/tabloids (tie) Section: B Title: The Bulletin Submitted by: Larry Mickey, director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. and marketing, American Association of Orthodontists The American Association of Orthodontists, or AAO, is an American advocate group for orthodontists. Most American orthodontists, about 95 percent, are members. They are also dentists and are members of the American Dental Association. , St. Louis Judges' comments: "Clean, elegant design. Effective blend of advertising and editorial copy. Graphic identity provides nice tie-in with subject matter. Effectiveness is reflected in the impressive revenue generation." Section: B Title: Safe Kids Buckle Up on the Move Submitted by: Heather Paul, executive director, National Safe Kids Campaign, Washington, D.C. Judges' comments: "Attention-grabbing design; clearly meets needs of target market. Impressive results in sponsorships." Most improved magazine/journal Section: A Title: The Mirror Submitted by: Mitchell Lebovic, CAE, director of communications, National Association of State Farm Agents, Baltimore Judges' comments: "Layout and graphics show massive improvement. Excellent growth in revenue. Reflects a smart business strategy." Section: B Title: Journal of Periodontology The Journal of Periodontology is the learned journal of the American Academy of Periodontology (AAP). External Links The Journal of Periodontology Submitted by: Alice DeForest de·for·est tr.v. de·for·est·ed, de·for·est·ing, de·for·ests To cut down and clear away the trees or forests from. de·for , executive director, American Academy of Periodontology American Academy of Periodontology (AAP), n.pr a nonprofit professional association of dental professionals specializing in the prevention, diagnosis, and treatment of diseases affecting the periodontium and in the placement and maintenance of dental implants. , Chicago Judges' comments: "Excellent use of color in figures and tables. Nicely opened up the text. Very good paper selection." Most improved newsletter/newspaper/tabloid Section: A Title: Sleep Matters Submitted by: Kierstan Boyd, communications manager, National Sleep Foundation, Washington, D.C. Judges' comments: "Striking and effective redesign resulting in eye-popping graphics. Tremendous improvement; great quantitative results." Section: B Title: AIMR AIMR See Association for Investment Management and Research (AIMR). Exchange Submitted by: Derik Rice, marketing and communications associate, Association for Investment Management and Research, Charlottsville, Virginia Judges' comments: "Classy redesign; tremendous improvement." Annual reports Section: A Title: 1999 APRO annual report Submitted by: Julie Stephen Sherrier, communications director, Association of Progressive Rental Organizations, Austin, Texas Judges' comments: "Extraordinarily creative, well organized and designed. The first annual report we've ever actually enjoyed reading. Hard to believe just two people created such a unique piece." Section: B Title: Through Our Eyes--1998 Annual Report Submitted by: Dennis Bowman, senior vice president, communication, Arthritis Foundation, Atlanta Judges' comments: "Compelling narrative and eye-catching design. Enjoyed the use of first-person stories and thought it made the annual report very readable." Annual publications Section: B Title: Public Policy Report Submitted by: Sharon Grace, director, communications, Telecommunications Industry Association See TIA. (body, standard) Telecommunications Industry Association - (TIA) An association that sets standards for communications cabling. Cables that TIA set standards for include: EIA/TIA-568A and EIA/TIA-568B category three, four and five cable. , Arlington, Virginia Judges' comments: "Outstanding design/layout and content." Directories/buyers' guides Section: A Title: EUCA EUCA Engineering & Utility Contractors Association EUCA End User Computer Application Directory and Buyer's Guide Submitted by: Jackie Rousch, communications manager, Engineering and Utilities Contractors Association, Pleasanton, California Judges' comments: "Extremely useful and user friendly regarding size and layout. Met goals. Good use of ads throughout instead of a separate section." Section: B Title: 1999 membership Directory Submitted by: Billilynne Keller, executive director, Custom Electronic Design & Installation Association, Indianapolis Judges' comments: "A well-thought-out approach to presenting a vast amount of data in an easy-to-view format." One-time publications Section: A Title: Wood Kit Submitted by: Wayne E. Brandt, executive vice president, Minnesota Forest Industries, Duluth Judges' comments: "Creative approach. Makes learning about the value of trees a lot of fun. Good use of wood samples enhances the publication's message and value." Section: B Title: Flair Magazine Submitted by: Delilah Rumburg, executive director, The Pennsylvania Coalition Against Rape, Enola Judges' comments: "Very important information perfectly tailored to the audience--young teen-age girls. Entertaining, not preachy preach·y adj. preach·i·er, preach·i·est Inclined or given to tedious and excessive moralizing; didactic. preach . Colorful, fun, contemporary." Marketing/promotion piece Section: A Title: Two-Sided Career Brochure Submitted by: Kristina Goodrich, interim executive director, Industrial Designers Society of America Industrial Designers Society of America (IDSA) is an organisation of professional industrial designers in the United States. It was formed in 1965 by merger of three American designer associations: American Designers Institute (IDI), American Society of Industrial Design , Great Falls, Virginia Great Falls is a census-designated place (CDP) in Fairfax County, Virginia, United States. The population was 8,549 at the 2000 census. Although primarily a bedroom community for Washington, D.C. Judges' comments: "Design and writing hit target audiences. Ability to appeal to both students and parents was great. Eye-catching photos." Section: B Title: How Do You Like Your Projects? Capability Brochure Submitted by: William Succolosky, general manager, publishing and creative services, American Chemical Society The American Chemical Society (ACS) is a learned society (professional association) based in the United States that supports scientific inquiry in the field of chemistry. Founded in 1876 at New York University, the ACS currently has over 160,000 members at all degree-levels and in , Washington, D.C. Judges' comments: "Highly creative, effective way to self-promote internal design services. Clean, uncluttered, simple copy." Videos Section: A Title: Epidemic Africa Submitted by: Catherine A. Brown, executive director, Children Affected by AIDS Foundation The Children Affected by AIDS Foundation (CAAF) is the global nonprofit foundation devoted to providing social, educational, recreation and other critical support programs to children impacted by HIV/AIDS. , Los Angeles Judges' comments: "Compelling storytelling of a dark subject. Excellent editing." Section: B Title: AGC AGC Automatic Gain Control AGC Automotive Glass Cartridge (fuse) AGC Associated General Contractors AGC Associated General Contractors of America AGC Atypical Glandular Cells AGC Attorney-General's Chambers Building the American Century Submitted by: Dennis S. Day, senior director, public affairs, Associated General Contractors Associated General Contractors of America is the nation's oldest and largest trade association representing the construction industry. It was formed in 1918 following a request by President Woodrow Wilson. of America, Alexandria, Virginia Judges' comments: "Great presentation covering 80 years. Nice blend on history of country and association; creative." World Wide Web sites Section: A Title: www.strategicaccounts.org Submitted by: Lisa Napolitano, executive director Strategic Account Management Association, Chicago Judges' comments: "Used the advantages of the Internet to provide a valuable member benefit, Made site use easy for members." Section: B Title: www.Rainforest-Alliance.org Submitted by: Christopher S. Kelley, director of development, Rainforest Alliance, New York City Judges' comments: "Visually appealing, touches a varied audience. Far reaching." Golden shoestring Title: RPA RPA Remote Patron Authentication RPA Rural Payments Agency (UK Department of Environment, Food and Rural Affairs) RPA Replication Protein A RPA RNAse Protection Assay RPA Regional Plan Association RPA Random-Phase Approximation Web site Submitted by: Mitchell Lebovic, CAE, director of communications, Register of Professional Archaeologists, Baltimore Judges' comments: "Easy to navigate, straightforward information; no more than three clicks achieve success. Visuals convey message; setup of site encourages registrations, easy to use." |
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