PowerTV Announces Strategic Development Alliance with Metrowerks; Industry-Leading CodeWarrior Compiler Will Enable ISVs to Create Applications for Interactive TV Using the Macintosh.CUPERTINO, Calif.--(BUSINESS WIRE)--July 17, 1995--PowerTV, Inc. and Metrowerks, Inc. (Austin, TX and Montreal, Quebec), a leader in programming tools for the Macintosh, today made their U.S. announcement of a software development arrangement that will enable interactive television (ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). ) content creation on Apple Macintosh Apple Macintosh - Macintosh and compatible systems. This alliance will help create a large software development market for ITV and provide broad new distribution opportunities for content developers. Metrowerks' announcement of support for the PowerTV OS represents the first major endorsement by a computer-oriented language developer for the TV market and is a significant announcement for ITV developers. Metrowerks will author and distribute a new version of CodeWarrior -- its high-performance, easy-to-use software development package -- to enable the creation of leading-edge content for the PowerTV OS. The new version of CodeWarrior will use the same tools, debuggers and environment that have made it a development system of choice for many independent software vendors (ISVs). The PowerTV OS-specific version of CodeWarrior will run on all Apple Macintosh and Mac OS-compatible systems and will output code for the embedded PowerPC CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. in Scientific-Atlanta's Digital Home Communication Terminals (DHCT DHCT Digital Home Communication Terminal DHCT Digital Home Communications Terminal ). The PowerTV OS is an open-architecture technology selected by Scientific-Atlanta as the standard OS for their DHCTs and is the OS platform for a wide range of interactive authoring tools from companies such as Oracle, Scala and Sybase. Industry leaders such as Ameritech, Pacific Telesis
Pacific Telesis Group was one of the seven Regional Bell Operating Companies created after the 1984 breakup of AT&T as a holding company for Pacific Bell and Nevada Bell. Video Services and Southern New England Telecommunications Southern New England Telecommunications Corporation started operations in 1986 as the holding company for The Southern New England Telephone Company. Prior to 1986, The Southern New England Telephone Company had been a minority holding of AT&T until February 1986, when AT&T have all chosen the PowerTV OS for use in their planned interactive networks. PowerTV welcomes the new CodeWarrior as a strong newcomer to the existing group of PowerTV OS software development tools. These include products for PC-based platforms from vendors such as Diab Data and SDS 1. (company) SDS - Scientific Data Systems. 2. (tool) SDS - Schema Definition Set. . Both Metrowerks and PowerTV will work in cooperation with Scientific-Atlanta to establish the PowerTV OS as a premier environment for ITV content delivery. A contract is expected to be signed shortly between PowerTV and Metrowerks. "ITV will change the way people look at their television sets and the PowerTV OS has been designed to specifically address the needs and issues of this new digital settop terminal environment," said Greg Galanos, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Metrowerks, Inc. "Supporting PowerTV OS development from within CodeWarrior establishes Metrowerks as the leading provider of software development environments for desktop programming, mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings and the ITV environment. We expect to ship the PowerTV-OS specific version of CodeWarrior to developers by the first quarter of 1996." "Metrowerks has earned a reputation as a leader in supporting advanced technologies," said Michael Bloom, general manager of PowerTV, Inc. "They were the first company to develop a `native' compiler for the Apple Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. and their new PowerTV OS products will assist developers in creating innovative content for ITV. CodeWarrior has a proven track record for enabling developers to create the best possible software and we are very pleased by their decision to bring CodeWarrior to this new market and our platform." "Scientific-Atlanta's focus and commitment is to provide the best solution for our customers," said Michael Harney, vice president engineering, Subscriber Systems Division of Scientific-Atlanta, Inc. "We believe that the combination of PowerTV and Metrowerks supporting our hardware is an important development for ITV. "Scientific-Atlanta's cooperative efforts with PowerTV and Metrowerks should begin to establish our DHCT solutions as both widely-supported and robust solutions for ITV deployments. We are also working with these companies and other groups such as the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). committee, the POWER Alliance, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. and DAVIC DAVIC Digital Audio-Visual Council DAVIC Digital Audio Video Council to support open-architecture solutions for the ITV market." PowerTV Operating System The PowerTV OS is being designed specifically to be implemented in digital settop terminals used for cable and video dial-tone applications. The PowerTV OS is distinguished by its hardware-independence and non-proprietary, open-architecture design. The PowerTV OS provides broadband network operators with a small memory footprint and platform-independence. The PowerTV OS enables a virtually seamless port of applications to multiple platforms supported by the PowerTV OS, due to its hardware-neutral API (Application Programming Interface) architecture. A consistent and documented API structure, combined with industry-standard data formats insulate applications from hardware and software differences to enhance interoperability and encourage maximum content creation. This modular, scalable design should also make the PowerTV OS capable of adapting to changing cost-curves and direction in the ITV marketplace. The PowerTV OS also enables two-way, interactive applications with real-time 3D and security features through specific modules that interface with the main API, as well as providing other functionality. A detailed white paper on the PowerTV OS is available from PowerTV, Inc. A diverse group of software partners that include Oracle, Scala and Sybase have begun to port their multimedia authoring tools to the PowerTV OS, which should enable developers to create cross-platform applications that run in both computer and ITV environments. Company Information Metrowerks, Inc. (Austin, TX & Montreal, Quebec) (ME, VSE See DOS/VSE. VSE - Virtual Storage Extended : MWK MWK In currencies, this is the abbreviation for the Malawi Kwacha. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ) develops, markets and supports a complete line of computer language products to support software application development from Macintosh and Power Macintosh for the Mac OS, Windows NT, Magic Cap and PowerTV operating systems. Founded in 1985, Metrowerks has offices in the United States and Canada. Information on the company and its products can be obtained by sending electronic mail to info@metrowerks.com. PowerTV, Inc. (Cupertino, CA) is a company devoted to providing operating systems, tools and semiconductor solutions for the ITV market. The PowerTV OS has been selected by Scientific-Atlanta for its new Digital Home Communication Terminals. PowerTV is a subsidiary of Scientific-Atlanta, Inc. -0- Note to Editors: Metrowerks is a registered trademark of Metrowerks, Inc. CodeWarrior is a trademark of Metrowerks, Inc. PowerTV is a trademark of PowerTV, Inc. All other trademarks and tradenames are the property of their respective owners. CONTACT: Horizon Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Jonathan Hirshon, 408/982-2555 (Press) e-mail: jh@horizonpr.com or PowerTV, Inc. Jeana Toney, 408/777-7573 (Industry) e-mail: jeana@powertv.com or Metrowerks, Inc. Jean Belanger, 512-305-0409 (Press and Industry) e-mail: belanger@metrowerks.com |
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