PowerReviews Helps Retailers Increase Organic Site Traffic With Release of Unique '2x2' Search Engine Optimization Minisite.MILLBRAE, Calif. -- Retailers Can Now Automatically Improve Search Engine Rankings Search engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. , in Addition to Leveraging Benefits of PowerReviews' Free, Enterprise-Class Customer Review Service PowerReviews, the pioneer in providing a free, outsourced customer review service to retailers and brands, today announced the availability of its '2x2' Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden Minisite, a first-of-its-kind feature to help retailers automatically improve search engine rankings and increase organic site traffic using legitimate, "white hat" strategies. PowerReviews effectively doubles the number of indexable product pages on a retailer's web site and adds two additional backlinks to each product page. Retailers who want to increase their organic search traffic now have a powerful new tool to drive consumer traffic to their sites -- at no charge. "The PowerReviews SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. Minisite has increased the number of pages indexed in Google and Yahoo! and increased the traffic we receive from these search engines. We used to be hidden in Google for our own branded products. Now, with PowerReviews, we get instant rankings and additional pages in the search engines," commented Brett Allsop, President of Allsop, a leader in computer accessories. "With PowerReviews' '2x2' functionality, we generally appear on page one in Google for our important keywords. For instance, we're now listed first out of more than six million results when searching for 'best CD organizer.' This capability is an incredibly powerful boon to our sales efforts." Customer-generated review content is particularly useful to search engines because it contains words and phrases Words and Phrases® A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present. that are unique from technical specifications and standard manufacturer descriptions. PowerReviews' SEO Minisite exposes customer-generated terms to search engines that other customers use to find the very same products. When customers enter misspellings, they match misspelled words in the reviews. Using accepted "white hat" strategies, PowerReviews ensures that major search engines index and retain product and review data. The SEO Minisite is openly published as "Printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. Views," while other companies use hidden links to secret landing pages that can endanger en·dan·ger tr.v. en·dan·gered, en·dan·ger·ing, en·dan·gers 1. To expose to harm or danger; imperil. 2. To threaten with extinction. a site's search engine placement. Additionally, PowerReviews provides an additional, untracked link from PowerReviews.com to the retailer's product detail page. Overcoming Typical SEO Challenges Search engine optimization typically poses a number of challenges to retailers. Firstly, many retailers rely on their merchandisers to create the content and keywords to feed their SEO efforts. This is difficult, time consuming and a distraction to the merchandisers. Additionally, improving SEO requires a high level of technical investment and changes to a site's core infrastructure. This means that SEO often sits on a retailer's project "to-do" list for years, despite its importance. While most SEO optimization efforts focus on only a few products or a few keywords due to cost, the PowerReviews' SEO Minisite automatically expands SEO coverage for free to all products with reviews based on the keywords that their customers use naturally. The SEO Minisite is especially effective at reaching "The Long Tail" of queries in which customers are searching for specific items or multi-word phrases. "Many retailers have not been able to improve their rankings or even know how to approach the issue," said Andy Chen Andy Chen (Hsuan-Yu Chen)(born July 12, 1986 in Tainan, Taiwan) is a Taiwanese figure skater. He is the 2005 Taiwan national champion. Chen is a three time competitor on the Junior Grand Prix circuit and a one time competitor at the World Junior Figure Skating Championships. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PowerReviews. "With our '2x2' SEO Minisite, retailers can significantly improve their search rankings and help drive customers to their sites, free of charge, while leveraging the industry's most feature-rich review capabilities." Unique Benefits of PowerReviews' '2x2' SEO Minisite: --Through PowerReviews' Asymmetrical a·sym·met·ri·cal or a·sym·met·ric adj. Abbr. a Lacking symmetry between two or more like parts; not symmetrical. ASP technology, landing pages are published to the retailer's own website, meaning there is no dependence on third party servers or outside domains. --There is no additional effort required to get the benefits of the '2x2' Minisite; the capability can simply be "turned on" thanks to PowerReviews' unique Asymmetrical ASP model. --The additional link from PowerReviews.com is another benefit of participating in the reviews network; this is something that most companies pay for today. --Superior optimization. Retailers benefit from a URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , title and link text that includes relevant category, sub-category, brand, model number and product name. --CSS control, which gives retailers the ability to match the look and feel of landing pages to their main site. --Built-in Google Sitemaps support. PowerReviews automatically generates a URL listing that can be fed into Google Sitemaps. --Built-in Yahoo! Search This article is about the Yahoo! Search Engine. For the corporation, see Yahoo! ; for other uses see Yahoo! (disambiguation). The search engine Introduction Yahoo! Search is a web search engine, owned by Yahoo!, Inc. support. PowerReviews automatically generates a URL file that can be fed into the free Yahoo! Search submission page. About PowerReviews PowerReviews provides brands and retailers with a complete solution for customer product reviews -- fully outsourced, white-label and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , free of charge. The company developed patent-pending implementation and customer-facing technologies to deliver this service free to retailers while providing enterprise-quality functionality and reliability. PowerReviews is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with $6.25 million in Series A funding from leading Silicon Valley venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com. |
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