PowerMark Develops "Get Control" Campaign to Relaunch SyncVoice as Communicado.

Agency Serves as Extension of Burgeoning Company's Marketing Department

SAN JUAN CAPISTRANO, Calif. -- PowerMark, Orange County's premier full-service marketing and public relations agency focused exclusively on technology companies, announced today the addition of Costa Mesa-based Communicado, Inc. as a client.

Communicado, formerly known as SyncVoice Communications, a leading provider of management software for converged communications, selected PowerMark to provide strategic marketing and public relations support in preparation for VoiceCon 2007 in San Francisco during August.

In just six weeks, PowerMark helped to completely rebrand Communicado and prepare the company for its major new product announcement at the conference.

"Because we have a small in-house marketing department, we needed to partner with a high performance team of marketing and PR experts to create a larger than life image as we re-emerged onto the scene as Communicado at VoiceCon," said Kevin Strehlo, Communicado's Vice President of Marketing. "The PowerMark team helped us pull off what we ultimately deemed the 'miracle launch,' due to its excellence in concept and planning, blazing fast execution and most importantly, meaningful business results."

The Communicado rollout campaign was titled "Get Control" because Communicado helps IT professionals in large enterprises and operations managers in small and medium enterprises get control of their communications. The campaign was kicked off by a pre-show press release that officially announced the company's corporate name change in conjunction with a second round of venture funding. Pre-registered event attendees were then sent a postcard promoting Communicado and special guest, major league baseball legend, Rollie Fingers. To view the postcard, please visit the PowerMark web site at: http://www.thepowermarkgroup.com/gallery1.html.

The following week, to kick off VoiceCon, Communicado unveiled its all-new web site, www.communicado-inc.com, and announced its newest major product, Streamline[TM]. At the show, Communicado executives were on hand to discuss the new company objectives with prospective clients, existing clients, Value-Added Resellers (VARs) and the media, and also conducted Streamline product demonstrations.

The "Get Control" campaign continued two weeks later in Los Angeles at the INTERNET TELEPHONY Conference & EXPO West 2007 where Communicado won the prestigious "Best of Show" award for best booth from show organizer Technology Marketing Corporation (TMC). To view the full article, visit http://blog.tmcnet.com/blog/rich-tehrani/itexpo/best-of-show-itexpo-we st-2007.html. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About PowerMark

Award-winning PowerMark, based in San Juan Capistrano, California, is the region's only full-service marketing and public relations company that targets technology companies exclusively. Established in 2005, PowerMark consistently delivers fresh ideas and exceptional results, bringing competitive firepower and market distinction to all of its clients. PowerMark clients include leading start-up and global companies including: BasePoint Analytics, Cardiogenesis, IBM, Sendio and Telelogic. For more information please visit www.thepowermarkgroup.com.

Note to Editors: PowerMark is a trademark of The PowerMark Group, Inc.