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Power Computing Corporation announces price cuts and rebates on mid-range and entry-level MAC 0S systems; New PowerCenter Pro 180 MHz drops to under $2,000: $100 rebate on PowerBase Mac OS product line.

ROUND ROCK, Texas--(BUSINESS WIRE)--June 16, 1997--Power Computing Corporation, the fastest-growing direct manufacturer of personal computers, today announced noteworthy pricing action on the award-winning PowerCenter Pro 180 mid-range Mac OS system, as well as a $100 rebate program on the entry-level PowerBase product line.

Effective immediately, the PowerCenter Pro 180, which features Power Computing's exclusive 60 MHz fast bus, exclusive 1 MB Level-2 upgradeable cache and dazzling on-board 3D hardware graphics acceleration, drops in price from $2,095 to $1,995.

This base configuration in a low profile enclosure features an upgradeable 180 604e PowerPC CPU daughtercard, 1 MB of upgradeable Level-2 cache, 16 MB of RAM, (upgradeable to 512 MB), a new generation 2 GB 5400 RPM ultra SCSI hard drive, 2 MB of on-board video DRAM [upgradeable to 4 MB], built-in 3D video hardware acceleration, three fast PCI expansion slots, ultra SCSI-3 featuring speeds of up to 20 MB/sec, an extended keyboard and mouse and more than $1,000 in bundled software.

In addition, significant price cuts were announced on complete PowerCenter Pro 180 bundles. Most notably, the PowerCenter Pro 180 Complete System drops in price from $2,695 to $2,495. This system features the PowerCenter Pro in a minitower enclosure, 32 MB of RAM, exclusive 60 MHz bus, 1 MB of Level-2 upgradeable cache, 2 GB ultra SCSI hard drive, 2 MB of DRAM based video, a Power Computing 15" Multimedia Display with built-in speakers and a Global Village 33. 6 external modem with fax sending and receiving capabilities.

"The latest pricing action is consistent with Power Computing's commitment to be the price performance leader," said Stephen Kahng, founder and CEO of Power Computing Corporation. "Aggressive pricing is essential to the direct model and provides our customers with the fastest, best products at unbeatable prices."

PowerBase Rebates

In other pricing action, Power Computing Corporation announced a $100 rebate program on its award-winning line of entry-level Mac OS PowerBase products. Effective immediately, customers purchasing PowerBase 200 or PowerBase 240 systems directly from Power Computing Corporation, are eligible for a $100 rebate direct from the manufacturer.

The PowerBase 240, priced at $1,599, ($1,499 after rebate) has a base configuration that includes an upgradeable 240 MHz 603e PowerPC microprocessor, 16MB of RAM, a 2 GB hard drive, 12X CD-ROM drive, built-in 3D graphics acceleration, on-board 2MB of video based DRAM (upgradeable to 4MB), 256K Level 2 cache, extended keyboard, mouse, and bundled software including Bungie Software's new Weekend Warrior 3D game. The PowerBase 200, priced at $1,399 ($1,299 after rebate) has the same configurations with a 200 MHz PowerPC 603e Processor. The rebate program runs through July 31, 1997.

About Power Computing

Power Computing Corporation was founded in late 1993 to be the price/performance leader for direct sales of Mac OS-based personal computers. Using a direct business model, Power Computing is able to offer lower prices while also maintaining close relationships with its customers. Every Power Computing system is built to meet customer specifications and is supported by world-class service throughout its life. Power Computing is the easy, first choice of PowerPC, Mac OS-based systems. For more information, contact Power Computing Corporation, 2400 South Interstate 35, Round Rock, Texas, 78681, 800/999-7279, 512/388-6868, Fax: 512/388-6798, Email: info@powercc.com, World Wide Web: http://www.powercc.com . -0-

Note to Editors: PowerTower, PowerCenter, and PowerBase are trademarks belonging to Power Computing Corporation. The Power Computing logo is a registered trademark belonging to Power Computing Corporation. Apple, the Apple logo and Macintosh are registered trademarks of Apple Computing, Inc. Mac and Power Macintosh are trademarks of Apple Computer, Inc. PowerPC is a trademark of International Business Machines Corporation. All other brands or product names are trademarks or registered trademarks of their respective holders. Mac OS is a trademark of Apple Computer Corporation and is used under license. Mac OS is registered in the U.S. and in other countries.

CONTACT: Power Computing Corp.

Mike Rosenfelt, 512/388-6705

Email: miker@powercc.com

or

Stirling & Cohan, Inc.

Brooke Cohan, 415/513-0973

Email: bcohan@s-c.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 16, 1997
Words:681
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