Power Computing Announces Major Price Reductions on Award-Winning PowerTower Pro Product Line; Highest Performance Mac System Now $700 - $1,200 Less; Most Configurations Include 32 MB of RAM.ROUND ROCK, Texas--(BUSINESS WIRE)--Jan. 6, 1997--Power Computing Corp., the first and largest manufacturer of personalized Mac-compatible systems and the original Mac OS licensee, today announced aggressive price reductions on the award-winning PowerTower Pro product line to bring high-performance computing High-speed computing, which typically refers to supercomputers used in scientific research. to a broader base of users.The PowerTower Pro series, shipping since August, 1996, has been awarded highest honors including finalist nominations as Mac OS system of the year by both MacUser and Macworld magazines. PowerTower Pro systems have exceptional configuration flexibility, higher performance and more options for expandability than any other Mac OS system available today. As the industry leader in price and performance for Mac OS systems, Power Computing Not to be confused with the extant computer hardware company also called Power Computing. Power Computing was a short-lived manufacturer of Apple Macintosh-compatible computers. has realized several cost savings and is now able to pass those savings directly to the customer by lowering pricing on the complete PowerTower Pro line. In addition to the price reduction, Power Computing has also raised the base memory configuration of the PowerTower Pro starter systems from 16 to 32MB. The PowerTower Pro 225 has been reduced in price by more than $700 to start at $4295 with a configuration of 32 MB of RAM, a fast 2GB AV Capable 7200 RPM hard drive, 8x CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable. , the IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. Twin Turbo 128-bit graphics card with 8MB of VRAM See video RAM. VRAM - video random-access memory , an upgradeable 1MB Level 2 cache See L2 cache. level 2 cache - secondary cache , onboard 10BaseT and AAUI (Apple AUI) Apple's version of the Ethernet AUI connector. See AUI and 10Base5. AAUI - Apple Attachment Unit Interface Ethernet, internal fast SCSI A SCSI interface that transfers at 10 Mbytes/sec rather than 5 Mbytes/sec. The maximum cable length is 9.8 feet. See SCSI. (hardware) Fast SCSI - A variant on the SCSI-2 bus. It uses the same 8-bit bus as the original SCSI-1 but runs at up to 10MB/s - double the speed of SCSI-1. (10MB/sec), dual SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. channels, interleaved memory Interleaved memory is where Memory is divided into a set of banks. It is a technique for compensating the relatively slow speed of DRAM. The CPU can access alternative sections immediately without waiting for memory to be cached. , six PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). expansion slots, nine drive bays, extended keyboard, mouse, and more than $2,695 in bundled software (1) Applications that are included with new hardware. For example, a new PC often comes with several applications, many of which may be light versions or full versions with no limit on usage. Others may be only 60- or 90-day trial packages. See bundle. including Macromedia's Director 5.0 and Connectix Speed Doubler Refers to hardware or software that doubles the speed of its predecessor. For example, Intel's earlier Speed Doubler was the name given to the technology that allowed the clock speed to be doubled on its 486 DX2 chips. . "Power Computing continues its industry leadership in creating both price and performance value for Mac OS customers," said Bill Goins, director of product marketing at Power Computing. "Our award- winning PowerTower Pro 225 -- the fastest single processor desktop system on the planet -- comes with not only 32MB of RAM standard and Macromedia Director 5.0, but is now priced at just $4,295." PowerTower Pro Core Configurations: More Affordable Than Ever -- New Entry Level Price Points for PowerTower Pro Series In addition to the significant price reductions and RAM increases to the PowerTower Pro lines, PowerComputing is also introducing new Core Configurations that make the PowerTower Pro series more affordable than ever -- while at the same time creating price points that bring the highest performing Mac OS systems within reach to more users. The PowerTower Pro 225 and PowerTower Pro 200 Core Configurations are new additions to the company's award-winning PowerTower Pro line. For the first time, users will be able to buy the high-performance of a PowerTower Pro 225 and 200 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. Core Configurations at just $3,795 and $3,295 respectively. "Same great taste -- just costs less," said Bill Goins, director of product marketing at Power Computing. "PowerTower Core Configurations offer users the same core technologies that made the PowerTower Pro line the best-selling, highest-performance Mac OS systems on the market -- the fastest processors and largest upgradable caches -- at radically affordable price points." PowerTower Pro Core Configurations allow for exceptional configuration flexibility and more options for expandability than any other Mac OS system available today -- providing the same core level of processing horsepower than the original PowerTower Pro systems offer. The PowerTower Pro 225 and PowerTower Pro 200 Core Configurations are ideal for processor intensive tasks such as the handling of large files, running graphics applications and performing complex calculations with scientific applications. Power Computing offers options such as Ultra SCSI/RAID solutions and AV capabilities designed with these processor-intensive tasks in mind. The PowerTower Pro 225 Core Configurations, designed with a 225 MHz PowerPC 604e processor and 1MB of Level 2 cache, starts at $3,795 for a configuration of 16 MB of RAM, 2GB 5400 RPM hard drive, 8x CD-ROM drive, the ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. 64-bit graphics accelerator A display adapter that performs a specialized set of graphics functions to render an image on screen. Today, all display adapters provide basic rendering functions in hardware, but many have graphics processing units (GPUs) that are sophisticated computers. with 2MB of VRAM, on-board 10BaseT and AAUI Ethernet, internal fast SCSI (10MB/sec), dual SCSI, interleaved memory, six PCI expansion slots, nine drive bays, extended keyboard, mouse, and $2,695 in bundled software including Macromedia's Director 5.0 and Connectix Speed Doubler. Like all Mac OS systems from Power Computing, every system is built-to-order to exact customized preference of each user. The PowerTower Pro 225 Core Configuration is available immediately. The PowerTower Pro 200 Core configuration, designed with a 20MHz PowerPC 604e processor and 1MB of Level 2 cache, starts at $3,295 for a configuration of 16 MB of RAM, 2GB 5400 RPM hard drive, 8x CD-ROM drive, the ATI 64-bit graphics accelerator with 2MB of VRAM, on-board 10BaseT and AAUI Ethernet, internal fast SCSI (10MB/sec), dual SCSI, interleaved memory, six PCI expansion slots, nine drive bays, extended keyboard, mouse, and $2,695 in bundled software including Macromedia's Director 5.0 and Connectix Speed Doubler. Like all Mac OS systems from Power Computing, every system is built-to-order to exact customized preference of each user. The PowerTower Pro 200 Core Configuration is available immediately. Power Computing Demonstrates First 300 MHz Mac System Power Computing today announced separately that it unveiled a technology demonstration of the world's first prototype 300 MHz PowerPC Mac OS system. This demonstration is evidence that the Mac OS and the advancements by the PowerPC microprocessor technology will continue to increase the price and performance lead over Windows-based systems. The prototype system will be shown this week in Power Computing's booth at Macworld Expo San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden (No. 4380). The system demonstrates the BeOS, Be Inc.'s operating system, but like all Power Computing systems, is capable of running both the Mac OS and BeOS. Power Computing expects to ship the product later this year (1997). Neither IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) or Motorola have announced a 300 MHz PowerPC microprocessor nor have there been any announcements on availability of a microprocessor. About Power Computing Power Computing Corp. was founded in late 1993 with a singular focus: bring the best Mac OS systems directly to its customers at the lowest possible price. Doing business direct from the factory does more than lower prices by eliminating reseller markup -- it provides an unprecedented relationship between the customer and the manufacturer, a relationship that extends throughout the lifecycle of the product. Every Power Computing systems is built exactly to meet the customer's specifications and supported by superior service throughout its life. Power Computing is the easy, first choice for PowerPC, Mac OS-based systems. For more information, contact Power Computing Corp., 2555 North Interstate 35, Round Rock, Texas 78664, 800/999-7279, 512/388-6868, fax: 512/388-6798, email: info@powercc.com, World Wide Web: http://www@powercc.com . -0- Note to Editors: Power Tower, PowerTower Pro, PowerCenter, PowerWave, PowerCurve and the Power Computing logo are trademarks belonging to Power Computing Corp. Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer Inc. Mac and Power Macintosh are trademarks of Apple Computer Inc. PowerPC is a trademark of International Business Machines Corp. All other brands or product names are trademarks or registered trademarks of their respective holders. CONTACT: Power Computing Corp. Mike Rosenfelt, 512/388-6705 miker@powercc.com or Stirling & Cohan Inc. Brooke Cohan, 415/513-0973 bcohan@s-c.com SoHanna Park, 415/513-0976 spark@s-c.com |
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