Potlatch's New Pet Pals(TM) Pocket Pack Facial Tissue Appeals to Dog and Cat Lovers.

LEWISTON, Idaho -- Potlatch Corporation (NYSE:PCH), maker of the fast-disintegrating bathroom tissue SepticSure(TM), announces the launch of Pet Pals(TM), a new travel/pocket pack facial tissue featuring high-quality color prints of popular dog and cat breeds on the outer packaging that will appeal to pet-loving households.

American households have more pets than ever. According to research by The American Pet Products Manufacturers Association, 63 percent of U.S. households (69.1 million) own a pet, an increase of more than 7% from 2002. Spending on pet products is estimated to increase 21 percent over 2002, to $35.9 billion for 2005. This phenomenal growth has led to new pet product distribution channels as well as a proliferation of new and innovative products that appeal to pet lovers.

Research conducted by Potlatch indicates that dog and cat owners like the idea of color prints of pets on a pocket pack tissue product, notes Julie Vusich, Product Manager for Potlatch's Consumer Products Division. "For dog and cat owners alike, this is a product that reminds them of their own pet," says Vusich. "Pocket pack tissues are generally carried on one's person, so it is seen as a unique and fun way to think of man's best friend (felines included)."

Vusich emphasizes that Pet Pals appeals to consumers who might not otherwise buy pocket pack tissue. Aside from the concept's appeal to people with pets, pocket pack tissues show promising growth due to modern-day fast-paced lifestyles with long commutes or travel schedules. Over the past 52 weeks, pocket pack tissue sales have increased 5%, according to IRI (Information Resources, Inc.)

Vusich points out that for retailers, Pet Pals facial tissue provides a unique impulse product offering that can add to existing category sales whether merchandised in the facial, pet or any other section of the store.

Potlatch hopes to begin shipping Pet Pals to retailers by January 2006. The product will be available in packages of 3 dog and 3 cat pocket packs using a variety of 8 different layouts for each. Each pocket pack contains 15 premium grade facial tissues. Suggested retail price range for a 3-pack of Pet Pals is $.99-$1.29.

For more information about Potlatch Consumer Products or Pet Pals, call 1-800-230-9644 or email [e-mail].