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Potash poised to take on global competition. (Potash).


However, people should realize this standing does not afford Saskatchewan producers a monopoly over the industry.

"We are a dominant player," agrees Saskatchewan Mining Association (SMA (1) See SMA connector.

(2) (Shared Memory Architecture) See shared video memory.

(3) (Software Maintenance Association) A membership organization that began in 1985 and ended in 1996.
) Potash potash: see potassium carbonate.
potash

Name used for various inorganic compounds of potassium, chiefly the carbonate (K2CO3), a white crystalline material formerly obtained from wood ashes.
 Section Chairman Kelvin kelvin, abbr. K, official name in the International System of Units (SI) for the degree of temperature as measured on the Kelvin temperature scale.


A unit of measurement of temperature.
 Dereski. "But we don't control the worldmarket.

"We compete on a global level. We've got to stay competitive and be as cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 as possible to ensure we maintain a bright future for potash in this province.

A perfect illustration of Dereski's point is found in performance results from 2001. Compared to 2000 Saskatchewan's potash industry saw a decrease in overall production of 6-8 per cent. The industry saw some layoffs and one need look no further than lower export volume to account for the drop off in production.

The state of the economies of South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and lost sales into China due to pricing competition from Russia all contributed to a slow period in Saskatchewan potash production.

"Russia's definitely a very big player in the potash industry and have a history of swinging the world supply and demand balance," Dereski explains. "They're the second-largest producer of potash and our largest competitor. They often under bid us on price over the short term to gain market share."

Even though 2001 wasn't a record year for production Dereski believes there won't be a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 downturn Downturn

The transition point between a rising, expanding economy to a falling, contracting one.


downturn

A decline in security prices or economic activity following a period of rising or stable prices or activity.
 in the industry. The South American markets are rebounding as the global economy strengthens as a whole.

"2002 is looking a whole lot brighter," he says, pointing to revitalized re·vi·tal·ize  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy.
 sales and the recent Canpotex deal to send 1.3 million metric tonnes of potash to China in the first half of 2002.

Production volumes and sales prices are critical factors in the success of potash mining, but just as important are the safety statistics.

"From a potash mining perspective, good safety is good business," Dereski states. "There's a very strong focus and commitment to safety in our industry."

General Manager at IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features.  Potash Colonsay, Dereski spends 25-50 per cent of his time on safety-related issues, a level of dedication echoed throughout the industry. This tremendous amount of attention has pushed the lost-time accident frequency rate below one, ranking potash mining in the top quarter of safest businesses in Saskatchewan.

"To put that number in perspective it means there is less than one lost-time accident for every 200,000 hours on the job, or less than one lost-time accident in a year for every 100 full-time workers," Dereski enumerates.

"As safe as the potash industry is, we're striving to take that number even lower."

Dereski points to specific initiatives the potash industry has targeted to push the accident frequency rate even closer to zero: A co-operative industry-government approach to developing new mine safety regulations; potash companies' active involvement in National Diesel Emission Evaluation Programs designed to study and recommend methods to reduce underground emission levels; and two geology-based scientific initiatives to make underground potash mining safer -- enhanced three-dimensional seismic interpretation along with research and development on electronic ground monitoring to help identify trouble spots and areas where extra care and attention must be taken.

"We're trying to develop technology that will help us avoid problems," Dereksi says, adding increased co-operation from employees in the workplace is vital to reducing accident rates.

The industry stresses a never-ending focus on safety training and on-the-job safety auditing, both for new and longtime long·time  
adj.
Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit.


longtime
Adjective
 employees.

"If everyone takes their safety responsibility seriously an injury-free workplace is possible," Dereski says.

Educating the public on mine safety and on all facets of potash mining raises the industry's profile and creates even stronger links to local communities. Dereski believes potash mining's significance to provincial economic development and employment cannot be overstated o·ver·state  
tr.v. o·ver·stat·ed, o·ver·stat·ing, o·ver·states
To state in exaggerated terms. See Synonyms at exaggerate.



o
.

"There has long been a certain phobia phobia: see neurosis.
phobia

Extreme and irrational fear of a particular object, class of objects, or situation. A phobia is classified as a type of anxiety disorder (a neurosis), since anxiety is its chief symptom.
 about the dangers associated with underground mining. It's important to educate people that potash mining is a safe industry," Dereski says.

"We also have to let people know potash mining is an important part of Saskatchewan's future that will provide secure career opportunities for their sons and daughters for many years to come."
COPYRIGHT 2002 Sunrise Publishing Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Dereski, Kelvin
Publication:SaskBusiness
Geographic Code:1CSAS
Date:Jun 1, 2002
Words:665
Previous Article:Zero rating means good health, good business: measure safety in terms familiar to the mining industry and the phrase 'an ounce of prevention equals a...
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