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Postscript.

POSTSCRIPT: Yes, the rumors are true: Soft-letter is getting into the conference business. But no, we're not going to produce another shrimp-and-schmooze event for CEOs. Instead, we've decided to host a conference specifically for operations managers--the folks who oversee the day-to-day work in software production, sales, and support.

To provide a forum for summit-level discussions of trends and ideas in these increasingly critical areas, we've scheduled two annual conferences: OpCon East (September 11-14, 1990 in Cambridge, Mass.) and OpCon West (March 12-15, 1991 in Palo Alto, Calif.). Both OpCon events will be organized as a series of one-day mini-conferences devoted to a single area of operations, with separate registration for each day of the conference. Thus, OpCon East will begin with a day devoted entirely to manufacturing topics, followed by three one-day sessions on tech support, sales management, and marketing.

During each of these one-day sessions, we'll start with morning plenary discussions of statistics, trends, and issues of broad concern, including cost-cutting strategies for production, fee-paid support programs, strategic sales alliances, and successful product launches. After lunch, attendees will break up into smaller groups for nine different workshops on advanced nuts-and-bolts topics.

To make sure OpCon provides lots of personal interaction, we've set a strict cap on attendance at 100 people per day. However, that means we'll almost certainly sell out all available space and have to set up a waiting list. obviously, we'd like to make sure our subscribers get first crack at signing up. So, before we mail out thousands of copies of our formal OpCon brochure, we're offering subscribers this sneak preview and a super-Early Bird registration opportunity.

Here's how our priority registration works: If you register for OpCon East before June 1, we'll knock $60 off the regular $385 per day registration fee. That's the same Early Bird discount we'll offer to everyone else in a few weeks. But if you're a Soft-letter subscriber, you can use the quick sign-up form in this issue to make sure you register before most non-subscribers hear about what we're doing. in case you change your mind after signing up, any priority registrations we process in this fashion will be fully transferable and 100% refundable until July 31.)

We'll pass along more information on OpCon in the next issues of Soft-letter and SLC. In the meantime, our plans for workshops and speakers are still somewhat flexible, so we'd be happy to hear from anyone who has suggestions about how to make this conference a really great event. We've waited a long time to launch our own conference; now that it's a reality, we're determined to do a first-class job.
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Title Annotation:Soft*Letter moving into conference business
Author:Tarter, Jeffrey
Publication:Soft-Letter
Date:Feb 3, 1990
Words:439
Previous Article:Update.
Next Article:Benchmark survey: technical support.
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