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Postcards give bang for a buck.


Tony Marinaro, director of operations for Kish-Gon-Dug Canada in Devlin, Ont., says the $1,000 they spent on post cards to lawn and garden retailers in the U.S. is proving to have been a wise investment.

The company produces high-end red cedar red cedar: see juniper.  garden furnishings furnishings

the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers.
.

With the help of a U.S. marketing company, Kish-Gon-Dug Canada produced a postcard featuring the company's furnishings that were sent to 10,000 home and garden centres across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Going with an outside marketing agency has been a good strategy for the company, particularly since marketing is not the company's strong suit, Marinaro says.

www.kgdcanada.com

By ANDREW WAREING

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2004 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Ten Savvy Exporters Share Secrets; Kish-Gon-Dug Canada
Author:Wareing, Andrew
Publication:Northern Ontario Business
Article Type:Brief Article
Geographic Code:1CANA
Date:Jun 1, 2004
Words:111
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