Posner launching branding program with Avalon.Posner advertising announced the launch of a national branding program for AvalonBay Communities AvalonBay Communities, Inc. (NYSE: AVB) is an Alexandria, Virginia-based public real estate investment trust. The company specializes in acquiring, developing, redeveloping and managing high-quality apartment communities in high barrier-to-entry markets, such as the Northeast, , Inc. with the goal of establishing the REIT REIT See: Real Estate Investment Trust REIT See real estate investment trust (REIT). as the first national brand in the luxury segment of the apartment category under the more memorable, simplified name of Avalon Communities. Recently awarded the AvalonBay Communities national advertising account, Posner Advertising spearheaded the branding efforts, express in the tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. "Time Well Spent[TM]" "This message is one of a community that gives it's residents more time to enjoy life and makes reference to the luxury lifestyle our communities offer," said Dirk Herman, AvalonBay's V.P and chief marketing officer. AvalonBay delivers on this promise in several ways. The communities are located close to major metropolitan hubs, so residents have short commutes and shopping and other necessities are with easy reach. In addition, apartments have high-end finishes, in-home washers/dryers and residents have access to a host of amenities and services including swimming pools, fitness centers, business centers and landscaped grounds and a level of service that place Avalon on the luxury tier. "Having a unified brand identity builds recognition and loyalty," explains Posner Advertising executive v.p. and principle, Bob Posner. "Someone relocating to a new city and looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an apartment who has enjoyed the Avalon living experience before, knows what to expect and will likely choose Avalon again over its competitors." The advertising efforts have been most concentrated in the metropolitan areas of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Washington D.C., San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and Boston, where a number of AvalonBay Communities are located. "This is a key point of the agency's media strategy for AvalonBay," continues Posner. "When several different AvalonBay communities have a presence in the same media at the same time, the consistent branding conveys strength and stature, which inspires trust." The "Time Well Spent [TM]" message is consistent across all display and classified advertising, collateral and other marketing elements. This includes Avalon Communities consumer Web site (www.avaloncommunities.com), which Posner will be redesigning for a winter/spring launch. The new site will also contain expanded features including news, relocation RELOCATION, Scotch law, contracts. To let again to renew a lease, is called a relocation. 2. When a tenant holds over after the expiration of his lease, with the consent of his landlord, this will amount to a relocation. information, tenant services, and insurance information. |
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