Portrait Displays and SAMSUNG Announce Software Development Partnership; SAMSUNG Begins Shipping MagicTune on Select LCD Displays.Business Editors PLEASANTON, Calif.--(BUSINESS WIRE)--Oct. 9, 2003 Portrait Displays, Inc., a global leader in visual enhancement software products for computer displays, announces today a strategic design-win partnership with SAMSUNG. With select LCD displays, SAMSUNG will begin bundling MagicTune(TM) software, its' proprietary, highly customized version of Portrait Displays' core application known as Display Tune(TM). MagicTune is a new application that controls the monitor adjustments previously found in the archaic on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. display (OSD (1) (On-Screen Display) An on-screen control panel for adjusting monitors and TVs. The OSD is used for contrast, brightness, horizontal and vertical positioning and other monitor adjustments. ). This software, controlled from the keyboard or mouse, eliminates any requirement for hardware buttons to control a display's OSD. In addition to replacing the standard features associated with the OSD, MagicTune has a patent-pending, software color-calibration tool. This color calibration The matching of colors to a base color, such as a Pantone color, or from one device to another. Color calibration is widely used in print publishing in order to display on screen an accurate representation of the colors that will be printed on paper. tool adjusts the gamma curve of the display to achieve sRGB color performance. This software technology breakthrough provides all the functionality of former OSDs and a lot more. The breakthrough challenge was to develop a software application that provided out-of-the-box, broad display compatibility for all graphic cards and Microsoft(R) Windows(R) operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . Controlling a display with software is now possible as a result of the Video Electronics Standard Association (VESA (Video Electronics Standards Association, Milpitas, CA, www.vesa.org) A membership organization founded in 1989 that sets interface standards for the PC, workstation and computing environments. Note the following VESA standards following this entry. ) standard that sets common codes to allow bi-directional communication using Display Data Channel Command Interface (DDC/CI DDC/CI Display Data Channel/Command Interface ). The benefits of such a solution are lower material costs, end-user ease of use, optimized display characteristics, and a control cockpit that is easily customizable. "SAMSUNG and Portrait Displays have taken a leadership position in providing software to control the display. For so many years, other peripherals have been controlled with software, we can now see this adaptation occurring on displays as well," said J. Michael James, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Portrait Displays. "We are very pleased that SAMSUNG has applied this innovative breakthrough to select LCD displays. This technology is certain to become an industry standard." Portrait Displays, with its world-leading Pivot(R) Pro, Liquid View(R), and Liquid Surf(TM) software, has been pioneering display software solutions since 1986. Portrait Displays' software is bundled with monitors from leading display manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California Pleasanton, nicknamed "P-town"<ref name="">Ptown (Pleasanton) Bike Advocates Meeting, East Bay Bicycle Coalition website, August 14, 2007, retrieved August 17, 2007, is a city in Alameda County, California and was incorporated in 1894. , USA; representatives in Europe, Taiwan, China, Korea, and a wholly-owned subsidiary in Tokyo, Japan: Portrait Displays K.K. For more information about Portrait Displays' products, visit www.portrait.com. To contact your local sales representative: USA Darrell Miller Darrell Keith Miller (born February 26, 1958 in Washington, D.C.) is a former Major League Baseball catcher, from 1984 through 1988. Miller played his entire career for the California Angels, the team that drafted him in the 9th round of the 1979 amateur draft. , Director, North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Sales Portrait Displays, Inc. Phone: 925-227-2700 x243 Fax: 925-227-2705 Email: dmiller@portrait.com Web: www.portrait.com Japan Shigetoshi Narahara Portrait Display K.K. Phone: +81 (0)3 5365 1231 Fax: +81 (0)3 5365 1235 Email: shige@portrait.co.jp Web: www.portrait.co.jp Korea Michael Baek Phone: +82 (0)2 2605 3760 Fax: +82 (0)2 2605 3761 Email: baeknj@portrait.com Taiwan ROC Todd Gordon Phone: +886 (0)2 2876 1244 FAX: +886 (0)2 2874 2892 Email: todd@portrait.com Europe Lutz Moehr Phone: +49 (0)700 55 44 55 66 FAX: +49 (0)8165 80 95 712 Email: lmoehr@portrait.com |
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