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PortalPlayer's Personal Media Player: Photo Edition Platform Features USB 2.0 Transceiver Technology from Innovative Semiconductors.


Business Editors/High-Tech Writers

2004 International CES

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--Jan. 12, 2004

PortalPlayer, Inc., the company that enabled the fast-growing music jukebox market, announced that its' new Personal Media Player: Photo Edition development platform features USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 2.0 mixed-signal transceiver technology from Innovative Semiconductors, Inc. (Innovative). The Innovative USB 2.0 Transceiver Macrocell, which is compliant with the USB 2.0 Transceiver Macrocell Interface (UTMI UTMI USB 2.0 Transceiver Macrocell Interface
UTMI Usb Transceiver Macrocell Interface
) specification, has been integrated into the PP5020(TM) system-on-chip (SoC), the semiconductor portion of the Personal Media Player: Photo Edition development platform.

"In order for our customers to deliver compelling consumer electronics devices to market quickly, we employ leading-edge technologies," said Michael Maia, vice president of sales and marketing of PortalPlayer. "For the Personal Media Player: Photo Edition, our technology alliance with Innovative allows us to offer the first personal media player platform with both USB Host and On-The-Go (OTG (1) See USB OTG.

(2) (The OBJECTive Technology Group, Ltd., Alexandria, VA) An organization that was devoted to distributed computing and object technology. Founded in 1994, it augmented the object and Internet standards community and served as an intermediary between
) support."

Innovative's USB transceivers support Device, Host and OTG applications. The technology is proven in silicon, certified for USB 2.0 compliance, and included in the USB integrators list of USB building blocks. Innovative customers are currently in production with the USB transceiver and are manufacturing SoCs with several different process technologies.

"It is an honor to add PortalPlayer to our growing list of leading silicon providers who have chosen to use Innovative's mixed-signal technology," said Nabil Takla, president of Innovative. "PortalPlayer's decision to use Innovative technology in the PP5020 chip should further enhance our customer's confidence in the performance of our USB transceivers."

Demonstrations of the Personal Media Player: Photo Edition development platform were conducted last week during the Consumer Electronics Show (CES) in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . The platform will make possible the next-generation of hard-drive-based personal media players that allow consumers to get, move and use their complete collections of personal digital content, including music, audiobooks, digital photos and video (MJPEG MJPEG Motion Joint Photographic Experts Group ) anywhere, anytime. For more information about this new product, visit www.portalplayer.com.

About Innovative Semiconductors, Inc.

Innovative's mixed-signal products have gained acceptance among some of the world leaders in the consumer and computer markets. Innovative's licensees include 3dfx, Agilent, Conexant, Creative Technology, Evans & Sutherland, Honeywell, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Infineon, JPL (language) JPL - JAM Programming Language. , LSI LSI: see integrated circuit.


(Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI.
 Logic, Mitel, Motorola, National Semiconductor, NVIDIA, Oki, S3, Samsung, Siemens, STMicroelectronics, Trident and Tvia. Innovative's technology has been designed in a variety of applications ranging from PCs, PC peripherals, Internet appliances, and set-top boxes to satellites. The company is a member of the USB-IF, TSMC TSMC Taiwan Semiconductor Manufacturing Company, Ltd
TSMC Taiwan Semiconductor Manufacturing Corporation
TSMC Traffic Systems Management Center
TSMC Toll Station Management Controller
TSMC Transportation Supply Maintenance Command
TSMC Technical Services Manager Code
 IP Alliance Program and UMC UMC United Methodist Church
UMC United Microelectronics Corporation
UMC University Medical Center
UMC United Microelectronics Corp (Republic of China)
UMC University of Missouri-Columbia
 IP Program. For more information about Innovative, visit www.isi96.com.

About PortalPlayer, Inc.

PortalPlayer is personalizing digital entertainment by providing complete platforms for computer and consumer electronics manufacturers to design innovative personal media players that integrate audio and photo capabilities. The company's award-winning, flexible silicon and software platform has been adopted by the majority of leading audio jukebox manufacturers worldwide by providing superior features and unmatched flexibility, and enabling rapid time to market. Founded in 1999, PortalPlayer is a privately-held company with offices in Santa Clara, Calif.; Charlotte, N.C.; Seattle, Wash.; and Hyderabad, India. For more information, visit www.portalplayer.com.

PortalPlayer, the PortalPlayer logo, and PP5020 are trademarks of PortalPlayer, Inc. All other trademarks or registered trademarks are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 12, 2004
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