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Popular Gecko.


FOLLOWING IN THE AFLAC AFLAC American Family Life Assurance Company
AFLAC American Family Life Assurance Company of Columbus
AFLAC Apologies For Lack of Audi Content (Audi listservs) 
 DUCK'S webbed footsteps, the Geico Gecko gecko (gĕk`ō), small or medium-sized lizard of the family Gekkonidae. The more than 300 species are distributed throughout the warm regions of the world, mostly in the Old World. Despite folklore to the contrary, their bite is not poisonous.  has earned a place as one of America's favorite advertising icons for 2005.

More than 500,000 people cast their vote online for their favorite advertising icon and slogan, as part of "Advertising Week 2005," held in late September in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The gecko competed against such ad symbols as the Energizer Bunny The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit that beats a bass drum and wears sunglasses and blue sandals and has been appearing in television commercials since 1989.  and the Doublemint Twins. The winners of the 2005 vote were placed in the Advertising Walk of Fame, alongside winners of last year's election--which included the Aflac Duck. In the world of advertising, the insurance industry traditionally has had a low profile, said William Pitt Noun 1. William Pitt - English statesman and son of Pitt the Elder (1759-1806)
Pitt the Younger, Second Earl of Chatham, Pitt

2. William Pitt - English statesman who brought the Seven Years' War to an end (1708-1778)
, senior adviser with HawkPartners, a Boston-based marketing consultancy. "Clearly, Aflac and Geico are exceptions to that rule by developing brand personality," he said.

Pitt said he interprets Geico's brand personality, via its green lizard, as one Of "canniness." Geico's television commercials present "canny individuals" who want to be sure they are "getting a good deal" when buying auto insurance, Pitt said.
COPYRIGHT 2005 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BRANDING
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2005
Words:169
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