PopMail.com Signs E-mail Agreement with ACSSports.com; New York Mets, Yankees Soon to be on ENewsNotifier Deck.

Business Editors

DALLAS--(BUSINESS WIRE)--August 1, 2000

PopMail.com, Inc. (Nasdaq:POPM), a leading permission- and affinity-based content and e-mail marketing company, today announced it has reached an agreement with ACSSports.com, the Internet solutions team that provides sports organizations with hi-tech e-mail management, e-Commerce and event Web casting, to offer ACS Sports customers the use of its proprietary ENN (ENewsNotifier(TM)) service.

Under the terms of the agreement, PopMail will supply ACS Sports with the Company's version of the ENN "permission marketing" e-mail service, which allows companies to gather demographic information from their constituents and send out specific, targeted, personalized and customized messages. This unique technology eliminates search time and frustration spent sorting junk mail, otherwise know as "spam."

Effective immediately, ACS' clientele will include the New York Mets and New York Yankees, who are joining the NFL's Chicago Bears and Denver Broncos, the NHL's Mighty Ducks, Pittsburgh Penguins and 1999 Stanley Cup Champion Dallas Stars as ENN users. The 1999 NBA Champion San Antonio Spurs also top the ever-growing list of ACS clients utilizing the ENN service.

Gregg Mazzola, Director of Content and Affiliate Relations of ACS Sports, stated, "ACS is extremely excited to be part of this communication extension for all of our viewers. We will now be able to provide insightful and meaningful content to our worthy fans, all based on their personalized interests. This is a wonderful tool that allows for comments and feedback and will allow us to reach fans like never before."

Although both the Mets and Yankees databases are young, both are growing rapidly. There are 5,923 current registrants on the Yankees database, while the Mets' includes 17,160 names. Topic preferences range from merchandise information and ticket specials to sponsor and promotional information. The Mets are currently adding about 1,000 registrants per week as the database has grown 18 percent in the last 30 days; conversely, the Yankees are adding about 2,000 per week and its database has grown 70 percent in the last 30 days.

Gary Schneider, CEO of PopMail.com, added, "It is always exciting to add new top-tier sports organizations to our booming list of clients. With that said, this agreement will provide both PopMail and ACS Sports with a terrific opportunity to increase revenue sources and generate higher traffic and opt-in registrants. We are very enthusiastic about the future of this agreement, as we believe it will play a valuable role in the growth of PopMail and adds to our marquis list of clients."

About ACS Sports

ACS Sports is an Internet solutions team that provides sports organizations with hi-tech e-mail management, e-Commerce and event Web casting services. ACS Sports has a list of team sites that are currently in development stages, including MLB's St. Louis Cardinals, the NFL's Jacksonville Jaguars and New York Jets and the NBA's Toronto Raptors, Detroit Pistons and Orlando Magic.

About PopMail.com, Inc.

PopMail.com, Inc. is a permission marketing and affinity-based e-mail marketing company serving the needs of individual businesses in a one-on-one relationship with its customers. The Company targets four main vertical markets for its network services, including broadcast, media, sports and entertainment. Clients include the 1999 Stanley Cup Champion Dallas Stars, the NBA Champion San Antonio Spurs, Disney, NBC and others. Combining these e-mail solutions allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and effectively branding the topics and items of interest to their viewers, listeners, fans and customers.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by such forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, risks associated with startup or early stage enterprises, the effect of demand for public securities, activity in the secondary securities markets, general economic, political and market conditions, and other risks described in the Company's Securities and Exchange Commission filings.