PopMail.com Shows Growth in the Volume of Outbound Fan Club Emails.

Business Editors & High-Tech Writers

IRVING, Texas--(BUSINESS WIRE)--Oct. 13, 2000

PopMail.com, Inc. (Nasdaq:POPM), an online fan club marketing company announced a 24% increase in the number of unique outbound emails delivered through their clients' fan clubs utilizing PopMail.com's two fan club email services, ENewsNotifier(TM) and PopFanMail.

This 24% increase represents 26,000,000 unique outbound emails sent in 3rd quarter 2000 versus 21,000,000 sent in 2nd quarter 2000.

As clients seek to enrich the relationship they have with their fans, they are looking for more meaningful ways to connect with them. Enhancements to the fan club email services have enabled clients to incorporate video clips in their emails and add links to their sponsors' sites. The utilization of these enhancements and the increased number of emails further supports PopMail's move to a fan club marketing strategy.

CEO Gary Schneider states, "This continued growth indicates the value our clients place on fan club email marketing and on attracting additional fans. With this growth expected to continue, PopMail will be in position to further monetize the fan clubs when we add targeted advertising in the outbound emails and add other fan club services to our fan club model."

About PopMail.com, Inc.

PopMail.com, Inc. (Nasdaq:POPM) is an online fan club marketing company. The Company serves clients that have a great affinity with their fans -- listeners, viewers, readers, subscribers, and customers. PopMail's services allow their clients to richly interact with their fan's passions and interests. The company serves over 550 clients in four affinity-based industries: music, sports, broadcast and entertainment including the NBA, Ticketmaster, New York Mets, Dallas Stars, Whitney Houston, LTC, Rebecca's Garden, Denver Broncos and Radio City Music Hall.

The Private Securities Litigation Reform Act of 1995 provides a "safe-harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion of definitive purchase agreements, ability to obtain needed capital, ability to attract and retain key and other personnel, those relating to development activities, dependence on existing management, leverage and debt service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and Exchange Commission.