PopMail.com, Inc. Engages Continental Capital & Equity Corporation to Manage Financial Public Relations.

Business Editors

IRVING, Texas--(BUSINESS WIRE)--June 7, 2000

National Market Awareness Campaign Scheduled To Launch Immediately

PopMail.com, Inc. (Nasdaq:POPM), a leading affinity-based e-mail and e-commerce marketer, today announced that it has engaged Continental Capital & Equity Corporation, a nationally recognized, full-service financial public relations firm, to launch a comprehensive market awareness campaign targeting individual investors, retail stockbrokers, institutional investors, analysts and other investment professionals.

Stephen King, President and Chief Executive Officer, stated, "Over the past year, our primary mission has been on redirecting the corporate focus of the Company away from restaurant management to the Internet arena. This bold initiative has successfully positioned PopMail.com as a premier `permission marketing' and `affinity' based email marketing company. Furthermore, we have clearly demonstrated significant Internet revenue growth. As such, we felt that timing was critical to begin actively increasing awareness of PopMail.com among those in the investment community while nurturing open communication with our valued shareholders. In light of the fact that we are on track to achieve a series of corporate milestones, we look forward to working closely with Continental Capital to develop and implement pro-active communications strategies and program designed specifically to enhance awareness and appreciation of PopMail.com's corporate progress."

Dodi B. Handy, Chief Operating Officer of Continental Capital, added "It is no secret that the recent `tech-wreck' in the market has impacted a number of public companies operating in the technology sector. However, it has also created multiple undervalued investment opportunities. After considering its highly experienced management team, positioning in the competitive environment, and strategic growth initiatives within its primary target markets, we are convinced that PopMail.com has the necessary components in place to position itself as one of those undervalued opportunities."

About PopMail.com, Inc.

PopMail.com, inc. is a "permission marketing" and "affinity-based" email marketing company, serving the needs of individual businesses in a one-on-one relationship with their customers. The Company targets four main vertical markets for its network services: broadcast, media, sports and entertainment industries. Companies in these vertical markets typically have customers with a strong affinity toward their products and services, such as a favorite sports team, radio station or upcoming broadcast or publication. Clients include the Stanley Cup Champion Dallas Stars, NBA Champion San Antonio Spurs, Disney, NBC and others. Combining these e-mail services allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and effectively branding the topics and items of interest to their viewers, listeners, fans and customers.

The Private Securities Litigation Reform Act of 1995 provides a "safe-harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion of definitive purchase agreements, ability to obtain needed capital, ability to attract and retain key and other personnel, those relating to development activities, dependence on existing management, leverage and debt service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and Exchange Commission.