Poor Web management hits image. (IT News).Research into the online strategies of UK companies, commissioned by Tridion, found that most have no single individual in charge of their online image, though brand consistency is cited in the same survey as a key strategic aim for most organisations. While 77% of companies with a single brand believe it's extremely important to maintain the same 'look and feel' across all Web sites, only 24% have a person assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. to this task. In the remainder of organisations, there is confusion over whether this job falls under IT or marketing--meaning ownership of the task is fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. or simply non existent ex·is·tent adj. 1. Having life or being; existing. See Synonyms at real1. 2. Occurring or present at the moment; current. n. One that exists. Adj. 1. . In one in five companies, responsibility for maintaining online brand image lies with the IT director. Over 40% allocate To reserve a resource such as memory or disk. See memory allocation. the job to the head of marketing, the e-business director or the media director. Some take a decentralised Adj. 1. decentralised - withdrawn from a center or place of concentration; especially having power or function dispersed from a central to local authorities; "a decentralized school administration" decentralized approach with 37% of organisations leaving regional directors or external--facing consultants to monitor consistency. www.tridion.com |
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