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PolyMedica Industries Introduces AZO-CRANBERRY in the United Kingdom; In Line with Strategy to Broaden International Product Distribution and Strengthen Position in OTC Market.


WOBURN, Mass --(BUSINESS WIRE)--Aug. 28, 1996--PolyMedica Industries, Inc. (AMEX AMEX

See: American Stock Exchange
:PM) today announced that Boots, the largest chain of retail drug stores in the United Kingdom, has started to sell PolyMedica's AZO-CRANBERRY product in the United Kingdom, further broadening the Company's international distribution channels and strengthening its position in the over-the-counter (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
) market.

Christopher L. Ives, Ph.D., Managing Director of PolyMedica Industries UK Limited, stated, "Our development of a relationship with Boots represents a significant step in expansion into international markets. Boots is the largest single distribution channel in the United Kingdom, with approximately 40% market share of the OTC retail drug store sales, and is well known throughout Europe. We anticipate additional expansion of our distribution channels both in the European and in other international markets."

AZO-CRANBERRY, a dietary supplement Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency
diet - a prescribed selection of foods

vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement
 in capsule form, is used for urinary tract discomfort which mainly afflicts women. According to the Journal of the American Medical Association JAMA: The Journal of the American Medical Association is an international peer-reviewed general medical journal, published 48 times per year by the American Medical Association. JAMA is the most widely circulated medical journal in the world. , cranberry may help to block the attachment of E. coli E. coli: see Escherichia coli.
E. coli
 in full Escherichia coli

Species of bacterium that inhabits the stomach and intestines. E. coli can be transmitted by water, milk, food, or flies and other insects.
 bacteria to the urinary bladder urinary bladder
n.
A musculomembranous elastic receptacle in the anterior part of the pelvic cavity serving as the temporary storage place for urine.
 wall. AZO-CRANBERRY contains cranberry juice concentrate which has been dried and specially formulated into convenient, easy-to-take capsules.

"AZO-CRANBERRY is a good example of the type of innovative, second-generation health care products that we are developing and marketing at PolyMedica," stated Authur A. Siciliano Si`ci`li`a´no

n. 1. A Sicilian dance, resembling the pastorale, set to a rather slow and graceful melody in 12-8 or 6-8 measure; also, the music to the dance.
, Ph.D., PolyMedica's President. "AZO-CRANBERRY offers a practical alternative to regularly drinking cranberry juice. It has no tart taste and, possibly most appealing, it has only three calories per serving, unlike cranberry drinks which can contain 150 calories or more per six-ounce serving. We first introduced AZO- CRANBERRY in the United States in 1995 and consumer response has been excellent. AZO-CRANBERRY is now distributed by chain drug and food stores and wholesalers nationwide, including Eckerd Drug, Big B, FoxMeyer, McKesson and Bergen Brunswig."

PolyMedica Industries, Inc. is a medical products distribution and manufacturing company with facilities in the United States and the United Kingdom. This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Actual results may differ materially as a result of various factors, including those discussed in the Company's Forms 10-K and 10-Q on file with the Securities and Exchange Commission.

CONTACT: PolyMedica Industries, Inc.

Steven J. Lee

Chairman and Chief Executive Officer

617/933-2020

or

Sitrick and Company

Jody Martin

310/788-2850

or

Anne George

212/755-2850
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 28, 1996
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