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Polo Ralph Lauren Donates Eco-Friendly ''Denim'' Insulation to Habitat for Humanity - Housing - New York City in the Bronx; Jeans Donated by Celebrities and Musicians such as Lindsay Lohan and Sheryl Crow to be Used in Insulation.

David Lauren to Lead Company-Sponsored Volunteer Effort on June 1, 2006
Who: -- David Lauren, SVP of Advertising, Marketing and Corporate
 Communications of Polo Ralph Lauren

 -- Polo Ralph Lauren employee volunteers

 -- Roland Lewis, Executive Director of Habitat for Humanity -
 New York City

 -- Tod Kean, President of Bonded Logic

 -- Sean Desmond, Director of Sales/Marketing of Bonded Logic

What: Thousands of used jeans collected as part of Polo Ralph
 Lauren's nationwide G.I.V.E. Campaign's National Denim Drive
 initiative have been converted into 80,000 square feet of
 denim insulation which David Lauren and the Polo Volunteers
 will be installing on June 1.

 -- David Lauren will be available for on-air interviews and
 to speak with press

 -- B-roll footage of Ralph Lauren on-site will be made
 available following the event on June 1st

 -- Photographs of David Lauren and the Polo Volunteers at the
 site will be made available to the press following the
 events

When: Thursday, June 1, 2006, 9:30 - 11:30 a.m.

Where: 703 EAST 156TH STREET (Between Jackson and Trinity Avenues)
 Mott Haven, Bronx
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Publication:Business Wire
Date:May 26, 2006
Words:176
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