Polo Ralph Lauren Donates Eco-Friendly ''Denim'' Insulation to Habitat for Humanity - Housing - New York City in the Bronx; Jeans Donated by Celebrities and Musicians such as Lindsay Lohan and Sheryl Crow to be Used in Insulation.
David Lauren to Lead Company-Sponsored Volunteer Effort on June 1,
Who: -- David Lauren, SVP of Advertising, Marketing and Corporate
Communications of Polo Ralph Lauren
-- Polo Ralph Lauren employee volunteers
-- Roland Lewis, Executive Director of Habitat for Humanity -
New York City
-- Tod Kean, President of Bonded Logic
-- Sean Desmond, Director of Sales/Marketing of Bonded Logic
What: Thousands of used jeans collected as part of Polo Ralph
Lauren's nationwide G.I.V.E. Campaign's National Denim Drive
initiative have been converted into 80,000 square feet of
denim insulation which David Lauren and the Polo Volunteers
will be installing on June 1.
-- David Lauren will be available for on-air interviews and
to speak with press
-- B-roll footage of Ralph Lauren on-site will be made
available following the event on June 1st
-- Photographs of David Lauren and the Polo Volunteers at the
site will be made available to the press following the
When: Thursday, June 1, 2006, 9:30 - 11:30 a.m.
Where: 703 EAST 156TH STREET (Between Jackson and Trinity Avenues)
Mott Haven, Bronx