Polish Operator Cyfra+ Is Increasing Its Interactive TV Offering Thanks to IDP's RegieLine Technology.Business Editors PARIS Paris, in Greek mythology Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt. & WARSAW Warsaw (wôr`sô), Pol. Warszawa, city (1993 est. pop. 1,655,700), capital of Poland and of Mazowieckie prov., central Poland, on both banks of the Vistula River. , Poland--(BUSINESS WIRE)--Nov. 19, 2001 Drawing on the Flexibility and User-Friendliness of RegieLine, Cyfra+ Has Already Created Three Interactive TV Services, Each Rich in Content and With a High Update Frequency, With Further Applications on the Way After its spring 2000 acquisition of RegieLine, IDP's software tool for publishing and updating interactive television applications, Cyfra+, Poland's leading pay-TV operator, has created and launched three i-TV programmes. The programmes were created in a very short space of time and have each proved a huge success with Cyfra+ subscribers. The first, Magazyn+, has replaced the monthly paper magazine which has until now been posted to subscribers. It offers detailed information on programmes, film categories complete with photos and summaries as well as current sports results. It also details various subscription packages available to the public. This service, which provides subscribers with strong content that is updated whenever necessary, has provided the operator with significant long-term savings from no longer needing to produce a paper publication. A second application, Pogoda, has been running since June 2001, providing detailed weather information with over one hundred different screens. Using information from an external database, this programme broadcasts not just local and regional weather conditions but also provides detailed weather information on major cities in Europe and across the globe. The programme also features continually updated satellite maps, information on pollution levels as well as updates on traffic conditions in the country's main towns and cities, linked to images from websites. All the information is updated every two hours. The most awaited a·wait v. a·wait·ed, a·wait·ing, a·waits v.tr. 1. a. To wait for. See Synonyms at expect. b. addition to the Cyfra+ offer was a News application developed together with Wirtualna Polska Wirtualna Polska (Virtual Poland) is the second-largest Polish web portal (after Onet.pl). It was founded in 1995. It has often been the leader in offering new services on the Polish market. (www.wp.pl). Wirtualna Polska is one of the two biggest Polish Internet portals with two million registered users. The programme presents constantly updated news wire stories, accompanied by more in-depth articles as well as all the various news sections that can be found in a daily broadsheet, including sports, culture, beauty and health, fashion, travel, gastronomy gastronomy Art of selecting, preparing, serving, and enjoying fine food. Two early centres of gastronomy were China (from the 5th century BC) and Rome, the latter noted for the excess and ostentation of its banquets. and astrology astrology, form of divination based on the theory that the movements of the celestial bodies—the stars, the planets, the sun, and the moon—influence human affairs and determine the course of events. . Interactive applications have proved to be extremely popular among Cyfra+ subscribers - they register 1.600.000 visits every month and therefore they became an attractive advertising support - Glaxo Smith being the first advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase on the Weather service. "During the last 6 months, since we purchased RegieLine, we managed to make an important progress and develop our interactive offer significantly. Now, we are able to adapt quickly to the needs expressed by the market - be it presentation of Internet content on TV or in-depth programming information. We are able to enter in co-operation with providers of content of virtually any kind," said Ola Lazar, Interactive Services Manager at Cyfra+. "The speed with which Cyfra+ has been able to create interesting and varied applications which are updated frequently serves to highlight RegieLine's intrinsic intrinsic /in·trin·sic/ (in-trin´sik) situated entirely within or pertaining exclusively to a part. in·trin·sic adj. 1. Of or relating to the essential nature of a thing. 2. qualities of flexibility and user-friendliness," confirms Charlie Horrell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IDP. "This kind of high performance would never have been possible with more traditional technology." Additional Information IDP Founded in 1992, IDP is one of the leading providers of technology tools for the creation of interactive television services. IDP's core technology, RegieLine, has a market reach of over four million digital homes in Europe. IDP clients have produced more than 60 interactive television services in just three years for major European operators, such as Canalsatellite, NOOS NOOS Never Out of Stock , TPS (1) (Transactions Per Second) The number of transactions processed within one second. TPS is a better rating for the performance of hardware and software than the common MHz and GHz rating of the computer. , Cyfra+, and Canal Digital. The company was listed on the Paris "Nouveau Marche Nouveau Marche An equity market unit of the Paris Bourse that deals solely in innovative, high-growth companies. " in 1997 and received additional funding from the Swedish venture group Skandia Media Invest. More information on IDP can be found at www.idp.fr CYFRA+ Established in November 1998 CYFRA+ is a leading digital platform in Poland. With its 30 new programmes and interactive services launched since the beginning of the year 2000, CYFRA+ is the fastest developing digital operator on the polish market. The platform benefits from CANAL+ GROUP technological experience adapting its programming policy to local needs. CYFRA+ offers its subscribers a wide range of unique programs and interactive services including internet news application through Mediasat set-top-boxes using Mediaguard/Mediahighway technology by Canal+ Technologies. |
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