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Polaroid Commercial ID Selects Datacard as OEM Supplier of New, Fully Integrated Product Suite.


WALTHAM, Mass. -- Polaroid Commercial ID Systems (Polaroid Commercial ID), a division of Polaroid Corporation, has launched a fully integrated ID Card system with the software, camera interface, printer, and supplies all manufactured by Datacard Group. The new Polaroid system represents a significant advancement in product quality, flexibility, and functionality.

Polaroid Commercial ID General Manager Mike Fox said his company selected Datacard as its OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  supplier for several key reasons. "Datacard has a long history of producing high-quality, reliable, and technologically advanced ID card systems," said Fox "And as integrated secure ID and card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions are a core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 of Datacard, we found a good deal of synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action.  between our strategies and corporate philosophies."

Furthermore, Senior Product and Marketing Manager Audrey White noted, "Polaroid was seeking an OEM supplier that could provide us a fully integrated solution with current technologies that removes the guesswork for our customers. Datacard provides that comprehensive solution, and all of our new products work seamlessly together."

Fred Ketcho, regional vice president of Americas sales and service for Datacard Group, said his firm was "delighted to be selected by Polaroid Commercial ID as its OEM supplier. We are confident that the integrity and quality of Datacard ID card solutions will well represent the Polaroid brand and that these offerings will be fully leveraged by their sales channels and customer base."

Polaroid Commercial ID's new system includes a range of product offerings including three software editions, each with improved functionality and more robust features, and two new Polaroid ID Card Printers which offer customers a choice of options and have been engineered for high quality printing, ease of operation and ease of serviceability (system) serviceability - The ease with which corrective maintenance or preventative maintenance can be performed on a system (e.g. by a hardware service technician). Higher serviceability improves availability and reduces service cost.

Serviceability is one component of RAS.
. Polaroid customers will now have access to complete ID systems or they may choose to purchase products separately and upgrade as their needs change.

About Polaroid Commercial ID

Polaroid Commercial ID Systems provides reliable, high-quality ID card systems, custom solutions, and ID card production services to clients worldwide. For more information on identification systems by Polaroid, call 1-866-IDPHOTO or visit www.polaroid-id.com.

About Polaroid

Polaroid Corporation, a division of Petters Group Worldwide, designs, develops, manufactures and markets instant and digital imaging products and consumer electronics products, which are marketed worldwide. The company's principal products are instant cameras and film, digital cameras; and consumer electronics products, such as portable DVD players A handheld device with a built-in DVD drive and flip-over lid that contains a screen, typically 6" to 10" in size. It may support rear seat passenger viewing, in which case the unit is hung upside down from the back of the front seat head rest, and a switch flips screen content 180  and flat screen televisions. In addition to its principal products, Polaroid designs, develops, manufactures and/or markets photographic hardware accessories for the instant photography market.

The company's other products and services consist of eyewear eye·wear  
n.
1. Eyeglasses, goggles, or other objects worn over the eyes.

2. Fashionable eyeglasses.
, principally sunglasses sunglasses  A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked

Sunglasses
, and secure identification systems for commercial applications. Polaroid also performs contract manufacturing for and licenses its technology to third parties. For more information on Polaroid products and how to purchase them, visit the Polaroid website at www.polaroid.com.

About Datacard Group

Datacard Group offers the world's best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport passport

Document issued by a national government identifying a traveler as a citizen with a right to protection while abroad and a right to return to the country of citizenship. It is normally a small booklet containing a description and photograph of the bearer.
 production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (www.datacard.com).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2006
Words:512
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