Poindexter Systems Integrates Dynamic Logic's Universal Tag to More Easily Implement Campaign Effectiveness Studies.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Addition of Universal Tags(TM) into POINDEXTER(TM) 6.0 Further Improves Client Functionality and Reporting Capabilities Poindexter Systems, (www.poindextersystems.com), a leading provider of behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. solutions for advertisers, today announced its ability to incorporate Dynamic Logic's Universal Tag(TM) technology into its new product suite, POINDEXTER(TM) 6.0. This technology integration will simplify the ad trafficking process, helping Poindexter more easily tag and identify advertising campaigns that are being tested using Dynamic Logic's research. "This partnership with Dynamic Logic is part of our ongoing commitment to provide clients with easy-to-use tools that solve their most pressing business needs," said Ted Shergalis, founder and chief product officer of Poindexter Systems. "With Universal Tags, we can increase the overall trafficking efficiency for those advertisers using POINDEXTER(TM) 6.0." POINDEXTER(TM) 6.0 uses Universal Tag(TM) technology to simplify the loading process into its ad serving and optimization system specifically for ads being tested by Dynamic Logic's research. These U-Tags(TM) will help measure a campaign's effectiveness using Dynamic Logic's AdIndex(R) research. With this integration, media and operations experts can save time using POINDEXTER(TM) marketing technology and measuring campaigns through AdIndex because the Universal Tag(TM) technology does not require the same level of programming detail. Prior to the implementation of this technology, each creative required its own unique code - now planners need only one code to tell them which ad is delivered, at what site, the level of its frequency, and a time stamp See timestamp. . The AdIndex methodology counts exposures to advertisements, helping researchers determine which survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. were exposed to specific ads and how often. Dynamic Logic can help advertisers, agencies and publishers who are commissioning ad effectiveness research for a Poindexter campaign determine how effective their ads were in impacting brand perceptions, including which ads and sites performed better, by determining who was exposed to which ads and where. About Dynamic Logic Dynamic Logic is a leading independent research company with expertise in marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Dynamic Logic's three main product areas are: AdIndex(R) for online advertising, CrossMedia ResearchTM for multi-media campaigns and MarketNorms(R), an advertising effectiveness database. Founded in 1999, the company is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with offices in Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and London. www.dynamiclogic.com. About Poindexter Systems Poindexter Systems, Inc. helps marketers maximize the performance and profitability of their online marketing efforts. The company's Progressive Optimization Engine (POE(TM)) is the industry's first real-time statistical modeling platform using clustering and predictive modeling to identify audience viewing behavior and automatically delivering the right message for maximized response through any digital channel. Using POE(TM) Optimization Suite, companies such as America Online See AOL. , American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising initiatives, maximizing their budget efficiency and customer response. For more information, call (212) 741-4222 or visit www.poindextersystems.com. |
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