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PodZinger to Provide Audio and Video Search Capabilities for Popular Podcasting Network TWiT.tv.


Podcasting Pioneer First to Opt-in to Innovative Ad Network

CAMBRIDGE, Mass. -- PodZinger (www.podzinger.com), the world's most powerful audio and video search engine A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers.  and online advertising network, announced today that it has partnered with popular radio show and podcast host and producer Leo Laporte Leo Gordon Laporte (born November 29, 1956 in New York City, New York)[1] is an American technology broadcaster and author. Currently he lives in Petaluma, California, with his wife Jennifer and two children, Henry and Abby and a dog, Ozzy.  to power search capabilities and advertising for his Web sites TWiT.tv and leo Leo, in astronomy
Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac.
.am. With PodZinger's audio and video search, visitors can now search the archives of TWiT.tv's podcast network of nine shows and The Tech Guy in KFI KFI Key from Image
KFI Key Facts Illustration (UK financial services)
KFI Kraft Foods International
KFI Korea Fire Equipment Inspection Corporation
KFI Key Frame Interval
KFI Kernel Function Instrumentation
 radio show to uncover specific episodes and points of interest. In addition, PodZinger's opt-in advertising platform enables Laporte to deliver relevant, contextual video ads to his visitors.

In early 2005, TWiT.tv (this WEEK in TECH), originally known as Revenge of the Screen Savers Screen Savers may refer to:
  • Screensavers, computer programs intended to preserve CRT monitors from "burn-in".
  • The Screen Savers, a technology-oriented television program that aired on TechTV and later G4.
, emerged from a conglomeration con·glom·er·a·tion  
n.
1.
a. The act or process of conglomerating.

b. The state of being conglomerated.

2. An accumulation of miscellaneous things.
 of ideas by former TechTV hosts, including Laporte. The show's immediate success quickly launched it to one of the most sought-after podcasts, allowing for the inception of eight additional shows shortly thereafter. In addition to this WEEK in TECH, Leo and his co-hosts also produce Inside the Net, Futures in Biotech, Security Now!, FLOSS Weekly FLOSS Weekly is a free software / open source (FLOSS) themed "weekly" podcast from the TWiT Network. It is hosted by Chris DiBona, Randal Schwartz, and Leo Laporte. Recently Jon "maddog" Hall agreed to co-host the show, although thus far no episodes with Hall as host have been , the KFI radio show, The Laporte Report, The Daily Giz Wiz On February 20, 2006, Dick DeBartolo and Leo Laporte began producing a podcast called The Daily Giz Wiz, a short, daily discussion about technology and gadgets which celebrated its 400th episode on September 14th, 2007. , and this WEEK in MEDIA, all of which provide users with technology news.

"Each month we continually set records for our listener base," said Laporte. "The team and I have high hopes of developing TWiT.tv into a full-fledged technology network someday, and we believe that our partnership with PodZinger will set us on the fast track. By allowing our viewers access to previous episodes, it will increase brand loyalty, as well as provide users with more listening flexibility. If they miss a show, they can use PodZinger to directly access a specific topic from that day at their convenience."

TWiT.tv is also utilizing its relationship with PodZinger to expand its revenue through targeted word and video advertising, which will further enhance its ability to emerge as a seasoned tech network. With PodZinger's innovative technology, TWiT.tv can track users' interests and key words searched, providing potential advertisers a competitive edge in targeting their message to interested consumers.

Using speech recognition technology and natural language processing Natural language processing

Computer analysis and generation of natural language text. The goal is to enable natural languages, such as English, French, or Japanese, to serve either as the medium through which users interact with computer systems such as
, PodZinger searches words within both audio and video, not just the metadata, to classify content based on topic and usage. With the ability to take users directly to where their keyword is mentioned, PodZinger makes audio and video content more accessible and improves users' experience. PodZinger search capabilities are now available on TWiT.tv and leo.am.

"Through PodZinger's new advertising platform, Leo and other content creators are able to drive new revenue streams from existing and new content," said Alex Laats, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman of PodZinger. "More importantly, the ads placed are relevant to the visitor's interests providing a more valuable experience for advertisers, content creators and consumers."

About TWiT.tv

TWiT.tv is a leading podcast network, featuring nine weekly aired shows including this WEEK in TECH, Inside the Net, Futures in Biotech, Security Now!, FLOSS Weekly, the KFI radio show, The Laporte Report, The Daily Giz Wiz, and this WEEK in MEDIA. Since early 2005, the network has been providing listeners with up-to-date knowledge on varying technologies. Users can easily access shows simply by pressing a button on the built-in audio player on each page. Leo.am provides listeners with access to the archived KFI radio show, show notes and technology tips. All shows are free, and if users like one in particular, they can subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 it through iTunes or another podcast program.

About PodZinger

PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers. With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 5, 2006
Words:681
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