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Plus Three Enters Content Publication with Acquisition of Primedia Internet Resource Technology Group; Acquired Technologies Used to Publish More Than 300 Online Magazines.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Plus Three LP, ("Plus Three"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced its expansion into the publishing industry with the acquisition of the assets of Primedia Internet Resource and Technology Group ("PIRT PIRT Partners in Responsible Tourism (San Francisco Bay Area)
PIRT Pretreatment Implementation Review Task Force
PIRT Pathologist Investigator Residency Training Program (University of Pittsburgh
"), a division of PRIMEDIA Inc. The acquisition includes the group's experienced leadership team, and the technologies used to manage more than 300 online publications. Additionally, PIRT executive Len Porcano, joins Plus Three as Vice President of Technology, bringing his expertise in online content publishing and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets .

With the acquisition, Plus Three becomes an immediate leader in online publishing technology. Included in the technology assets acquired are: Krang, the leading Open Source publishing tool; a Membership/Subscription tool; a centralized paid content platform; and PIRT ShuzaI a tool for quick building of user data collection forms by web editors. Plus Three will fold the PIRT technology directly into ARCOS(TM), the company's successful and widely deployed constituent management platform.

"This is a major strategic advancement for Plus Three as we seek to expand on our leadership in online constituent communications," said Juan Proano, president, Plus Three. "Over the past several years, we've leveraged our technology and marketing knowledge to virtually reinvent Web-based donor campaigns and constituency management with our work for organizations like the Democratic National Committee and the Kerry for President Campaign. With the acquisition of PIRT, we will extend our marketing knowledge into another high growth online category - publishing."

About ARCOS

The ARCOS software platform is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else - reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents. The ARCOS platform is easy to integrate into legacy systems providing complete and reliable access to information and applications located on those systems. In addition, the Open Source platform enables unparalleled customization and enhancement.

About Plus Three

Plus Three, LP has radically improved the way progressive organizations build constituent groups and online communities, and fundraise fund·raise or fund-raise also fund raise  
intr.v. fund·raised, fund·rais·ing, fund·rais·es
To engage in fundraising.

Verb 1.
 by giving them immediate access to contributors on a large scale. Plus Three has leveraged ARCOS to drive the unique process of "nano-giving" by enabling organizations to build dynamic online constituent communities with shared interests and values, direct targeted messages and appeals to them with laser focus, and stimulate donations and actions to support specific causes. Plus Three has three critical differentiators that have enabled the company to set record-breaking standards for online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. : ARCOS, the industry's most advanced technology built on highly flexible Open Source software; the Plus Three Strategic Marketing Methodology, rooted in decades of experience working in constituent marketing; and breakthrough creative with maximum audience appeal. World class non-profits and political organizations rely on Plus Three to forge lasting relationships, maximize small donor contributions and generate grass roots grass roots
pl.n. (used with a sing. or pl. verb)
1. People or society at a local level rather than at the center of major political activity. Often used with the.

2. The groundwork or source of something.
 support for their causes. Plus Three clients include the National Voting Rights Institute The National Voting Rights Institute (NVRI) [1] is a non-partisan, non-profit advocacy organization based in Boston, which describes itself as committed to making real the promise of American democracy that meaningful political participation and power should be , the AFL-CIO AFL-CIO: see American Federation of Labor and Congress of Industrial Organizations.
AFL-CIO
 in full American Federation of Labor-Congress of Industrial Organizations

U.S.
, Blaemire Communications, the Democratic National Committee, the Democratic Senatorial Campaign Committee The Democratic Senatorial Campaign Committee (DSCC) is the Democratic Hill committee for the United States Senate, working to elect Democrats to that body. Senator Jon Corzine of New Jersey was chair for the U.S. Senate election, 2004.  and the John Kerry Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  for President campaign.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2005
Words:552
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