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Plural Taps Software Development Guru to Join Its Strategic Technology Consulting Practice; Author and Mentor George Shepherd to Head Plural's STC Component Repository Service.


Business Editors & Technology Writers

NEW YORK--(BUSINESS WIRE)--July 31, 2000

Plural, Inc., a leading strategic interactive consulting and development firm, today announced that George Shepherd - a distinguished mentor within the development community - will join its Strategic Technology Consulting practice (STC) as head of the Component Repository Service. The service helps clients execute effective strategies for leveraging corporate data source code, code libraries, design patterns and frameworks. Plural's STC practice provides technological direction and assistance in areas including scalability, security, interoperability and developer services, to help clients improve how they use and implement technology.

Shepherd is best known for his work as Senior Trainer for DevelopMentor, a preeminent firm specializing in leading-edge software development training. In this capacity, he created and delivered COM application courses to hundreds of developers at DevelopMentor headquarters and at numerous companies nationwide. Shepherd will continue teaching at DevelopMentor on behalf of Plural. He also is a highly recognized author of more than 80 influential publications and articles, including Inside ATL (Microsoft Press 1999), Programming Visual C++ (Microsoft Press 1998) and MFC Internals (Addison-Wesley 1996), among others.

"We are delighted to have George join our team; his skills are a perfect fit for the work we are doing in STC. George's extensive experience in component ware makes him ideally suited to head up STC's Component Repository service offering," said Ronan Sorensen, Plural's Director of Strategic Technology Consulting.

According to Sorensen, the advantages of component and code reuse are self-evident - more rapid development, lower development cost, easier maintenance and flexibility in responding to changing needs - but implementing an effective component reuse strategy is a complex undertaking. STC's Component Repository offering helps companies avoid the common pitfalls of coding the same solution over and over again, and guides them to reusing a repository of refined extensible components that solve problems for most scenarios.

"Plural is a well-known leader in delivering complex and innovative eSolutions for its clients. I'm pleased to be a part of Plural's growth and success as they continue to help companies realize their eBusiness visions and benefit from the opportunities of what I see as a very exciting interactive market space," said Shepherd.

Prior to joining Plural, Shepherd spent three years as Senior Developer and spokesperson for Stingray Software, where he was responsible for developing component ware geared towards the C++ development community. In addition, Shepherd held positions at Miller Freeman Publishing Company, Orbital Sciences Corporation, Oakley Publishing Company, NIRSystems, Software Frameworks Association, Quyen Systems, Morgan Technologies and the Arbitron Company.

Shepherd's 15 year development experience encompasses COM, C++, C, Microsoft Windows SDK (1) A set of development utilities and programming interfaces for writing Windows applications in C or C++. It provides tools for creating custom cursors, fonts and icons, bitmaps, menus and online help.

(2) A set of programming interfaces for Windows applications to link to. There are countless third-party extensions to Windows that add a myriad of functionality.
, Microsoft Foundation Classes A library of object-oriented routines that are used to develop an application and eliminate much of the tedium of programming today's graphical user interface-based applications. Classes are provided for a myriad of functions including multithreading, file I/O, memory arrays and windows and related GUI elements. Many of the base features of the class are used unchanged, while others are modified to suit the application., Borland Object Windows Library, Borland Delphi, OS/2 Presentation Manager A graphical user interface (GUI) library used to develop OS/2 applications. Character-based OS/2 applications can be developed similar to DOS applications, but OS/2 PM applications are graphics based like Macintosh, Windows and Motif applications. The term used to be the name of the interface itself, which was later named Workplace Shell., Gupta SQL, Raima Object Manager, dBase III+/Clipper, Pascal, Modula Modula - MODUlar LAnguage-2, 80x86 assembly language It Used to All Be Assembly Language
In the past, control programs (operating systems, database managers, etc.) and many applications were written in assembly language to maximize the machine's performance. Today, C/C++ is widely used instead. Like assembly language, C/C++ can manipulate the bits at the machine level, but it is also portable to different computer platforms. There are C/C++ compilers for almost all computers.

Assembly Language Vs.
 and Basic. He holds a B.S. in Computer Science from the University of Maryland.

About Plural

Plural (www.plural.com) is a strategic interactive consulting and development firm focused on multiplying the eBusiness strengths of is clients. Driven by nearly 600 skilled strategists, creative specialists and technologists, Plural draws on 11 years of experience delivering business-critical interactive solutions to Global 2000 companies and Internet startup ventures through the Plural Propeller program. The company's eBusiness expertise is centered on business-to-business and business-to-consumer markets, with specialized industry focus areas in financial services, telecommunications, healthcare, pharmaceutical, media, travel and professional services. The company is headquartered in New York City with nine offices nationwide.
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Publication:Business Wire
Date:Jul 31, 2000
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