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Plug-and-Play.


Malibu-based toy manufacturer Jakks Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance  Inc. has signed another licensing deal, this time for its plug-and-play video games See video game console. .

The agreement is with Endemol USA Inc. to make a video game of the "1 vs. 100" TV game show hosted by Bob Saget <noinclude></noinclude>

Robert Lane Saget (born May 17, 1956) is an American actor, stand-up comedian, writer, director, producer, and game show host. He is well known for his role as Danny Tanner in the ABC sitcom Full House
. Endemol is the production company behind the "Deal or No Deal" and "Fear Factor" TV shows.

Jakks Senior Vice President of Operations Jack McGrath Jack McGrath (October 8 1919 Los Angeles, California - November 6 1955 Phoenix, Arizona) was an American racecar driver.

McGrath won the first CRA (California Roadster Association) championship in 1946 and was dubbed "King of the Hot Rods.
 said "the ' 1 vs. 100' show should translate perfectly onto our TV Games platform." To win, players try to answer trivia questions correctly against 100 other contestants.

The company's Plug It In & Play TV Games contain multiple games in a single controller and plug directly into the A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and  jacks of any standard television.

The "1 vs. 100" games are expected to reach U.S. retailers next spring and cost about $19.99.

"The Little Mermaid" and "Jelly Bellies" are among other Jakks licenses.

Staff reporter Emily Bryson York can be reached at eyork@labusinessjournal.com or at (323) 549-5225, ext. 235.
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Title Annotation:MARKETPLACE
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Date:Dec 4, 2006
Words:168
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