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Ploughman's to eat at your desk.


A classic British lunchtime dish gets a modern makeover to adapt it to the workaholic work·a·hol·ic
n.
One who has a compulsive and unrelenting need to work.
, desk-bound lifestyle of today's average British worker and latter-day "ploughman".

Leading cheddar brand Pilgrims Choice has redesigned the Ploughman's Lunch ploughman's lunch
Noun

a snack lunch consisting of bread and cheese with pickle

Noun 1. ploughman's lunch - a meal consisting of a sandwich of bread and cheese and a salad
 to make it the ideal lunch for the average "ploughman" of today.

The resulting Plough-On Lunch has been designed with the desk-bound office worker in mind: it can be eaten whilst typing and is intended to be consumed over two sittings, the bulk at lunch time and the remainder as a mid-afternoon snack, helping the worker to keep "ploughing on" between lunch and dinner.

The traditional ploughman's lunch was perfect for giving the typical British worker of yesteryear yes·ter·year  
n.
1. The year before the present year.

2. Time past; yore.



yes
 the calorific calorific

generating heat measurable in calories.
 and nutritional needs to keep him going through back-breaking, high energy burning labour.

Today the average British worker, identified by Pilgrims Choice as a 30-year-old male working in financial and business services, has swapped physical labour for sedentary stress.

The average worker today will typically spend 87 percent of his 9_ hour working day seated at the computer, performing deskbound activities, such as emailing, telephoning and PC based work.

Even the 80-minute round-trip commute will be spent sitting behind the wheel of a car. Pilgrims Choice, therefore, felt that the ploughman's lunch needed a makeover to make it nutritionally more relevant to the needs of the British worker of today.

While the new recipe contains many of the basic ploughman's ingredients (cheese, bread and pickle), the Plough-On Lunch has changed in the following ways: the traditional platter of cheese, bread, pickle and salad garnish has been replaced by two healthy wholemeal wholemeal
Adjective

Brit & Austral

1. (of flour) made from the entire wheat kernel

2. made from wholemeal flour: wholemeal bread

Adj. 1.
 pitta pitta (pĭt`ə), name used to refer to a genus (Pitta) of small, plump, brightly colored birds. The genus, including some twenty-three species, constitutes the whole of the family Pittidae.  pockets, cut into four halves and filled with a tasty, colourful and satisfying combination of grated Pilgrims Choice Extra Mature Cheddar, diced red pepper red pepper: see pepper. , chopped celery, sweetcom and chutney chut·ney  
n.
A pungent relish made of fruits, spices, and herbs.



[Hindi can
.

The ingredients are combined together in a delicious dressing of Greek yogurt, balsamic vinegar, a handful of tom fresh basil leaves or a pinch of mixed herbs and coarse ground black pepper. The result is a substantial, nutritionally balanced lunch that is high in fibre, lower in saturated fats, providing one of the three daily calcium portions and at least five portions of fruit and vegetables in two sittings.

Research reveals that the typical lunch break lasts just 19 minutes for British workers and, with just one in three offices offering a designated place to sit and eat lunch, the majority of workers tend to eat lunch at their desk, with almost seven in 10 choosing to continue to work and eat at the same time.

There is a wealth of research to suggest that the Mediterranean diet Mediterranean diet Nutrition A diet that differs by country, characterized by ↑ consumption of olive oil, complex carbohydrates, vegetables, ↓ red meat. See Diet, Mediterranean diet pyramid. Cf Affluent diet.  can be cardio-protective and health promoting, consequently the Plough-On Lunch is more conducive to cardio-protection.

Contact Pilgrims Choice on tel 01795 844444 or visit, www.pilgrimaschoice.com
COPYRIGHT 2008 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Title Annotation:NEW PRODUCTS
Comment:Ploughman's to eat at your desk.(NEW PRODUCTS)
Publication:Food Trade Review
Geographic Code:4EUUK
Date:Aug 1, 2008
Words:461
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