Pleasant Hawaiian Introduces AirPass For Unlimited 1999 Travel.

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Oct. 17, 1998--Back by popular

demand, Pleasant Hawaiian Holidays is re-introducing its very popular AirPass for unlimited 1999 travel to Hawaii on Pleasant's scheduled service with American Trans Air (ATA).

The 1999 Pleasant AirPass is available for only $1,299 per person. Consumers can use the AirPass for flights from Los Angeles and San Francisco to Honolulu and Maui on Pleasant's scheduled ATA flights. The AirPass is also available to Hawaii residents traveling to and from Los Angeles or San Francisco.

The AirPass can also be used in conjunction with any of Pleasant's land packages. Pleasant can add hotel, ground transportation, and any necessary inter-island flights for any of the six major Hawaiian Islands.

In making the announcement, Karen Schulz, Pleasant's vice president, marketing, said, "When we first introduced the AirPass last year for 1998 travel, we sold out in a few weeks. The 1998 AirPass members have already used their flight privileges an average of 7.5 times, so we fully expect to see a tremendous demand for the 1999 AirPass. It pays for itself in only a few trips, so these won't last long!"

Schulz added, "The AirPass is ideal for those individuals who love Hawaii and plan to visit often. It's also a terrific Christmas gift for those traveling frequently to or from Hawaii."

A limited number of AirPasses will be sold. Reservations for travel can be made no more than 60 days in advance of departure based on availability at the time of booking. The AirPass cardholder is also entitled to priority standby status on ATA at any time, including blackout dates. The following dates are not available for travel by AirPass members on a confirmed basis: -0-

                            TO HAWAII            FROM HAWAII


New Year's                                     1/1/99-1/10/99
President's Day              2/11-2/15/99        2/18-2/22/99
Easter/Spring Break          3/25-4/6/99          4/3-4/16/99
Memorial Day                 5/21-5/24/99        5/27-5/31/99
Labor Day                     9/2-9/6/99          9/9-9/13/99
Thanksgiving                11/18-11/25/99      11/25-12/2/99
Christmas                   12/15-12/27/99      12/26-12/31/99

ATA seats available for AirPass members are limited on weekend flights and during the summer months of June, July and August.

Pleasant still has available its previously announced "Pleasant HolidayPass" that provides all the benefits of the AirPass, plus includes 14 hotel room nights, 14 car rental days and inter-island air for travel throughout 1999. For two people purchasing the HolidayPass together, the cost is $1,999 per person. Individuals may purchase the HolidayPass at $2,499.

For more information, reservations, and a complete copy of the AirPass or HolidayPass terms and conditions, call 800-2-HAWAII.