Playtex Announces Gary Cohen as SVP Marketing.

WESTPORT, Conn. -- Playtex Products, Inc. (NYSE: PYX) announced that Gary Cohen has been named Senior Vice President, Marketing.

Mr. Cohen has over 18 years of classical consumer packaged goods experience, and was previously at The Gillette Company, which was acquired by Procter and Gamble in 2005. He served as Vice President, Oral Care Global Business Management with full responsibility for the global P&L of Gillette's Oral B division generating nearly $2 billion in net sales. During his tenure at Gillette, Mr. Cohen operated across the U.S., Europe, and Global markets within the shaving, personal care, and oral care businesses including the feminine shaving and deodorant brands.

Chairman, President and CEO of Playtex, Neil P. DeFeo stated, "Gary brings to Playtex significant experience in classical marketing as well as global operations, new product development, innovation, strategic planning and leadership development. We look forward to his contributions to Playtex."

Mr. Cohen stated, "I am very excited to be joining a company with such well-known and highly regarded brands. I am also very impressed with the talented people at Playtex. I look forward to helping Playtex achieve sustained growth and helping build a first rate marketing organization."

Mr. Cohen has an undergraduate degree in Economics from Brandeis University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

Playtex Products, Inc. is a leading manufacturer and distributor of a diversified portfolio of Feminine Care, Skin Care and Infant Care products, including Playtex tampons, Banana Boat, Wet Ones, Playtex gloves, Playtex infant feeding products and Diaper Genie. For more information please visit the Company's website at www.playtexproducts.com.