Playing ball.Hollywood-based Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. scored a touchdown by luring superstar sports agent A "sports agent" is a person who procures and negotiates employment and endorsement deals for an athlete. In return, the agent receives a commission that is usually between four and ten percent of the contract, although this figure varies. Tom Condon--the inspiration for the central character in the film "Jerry McGuire"--away from International Management Group. Now they may be ready to add the extra point. Former USC An abbreviation for U.S. Code. quarterback Matt Leinart Matthew Stephen Leinart (born May 11, 1983 in Santa Ana, California) is an American football quarterback (QB) for the Arizona Cardinals of the National Football League. He played college football for the University of Southern California Trojans, leading them to an AP national has fired his agent, Leigh Steinberg, and will almost certainly let CAA Caa See CCC. and Condon represent him during the NFL draft on April 29. Leinart, who had been allied with CAA on the marketing front and for non-football representation, is expected to be the first quarterback selected. The 22-year-old Heisman Trophy winner practically personifies the sports-showbiz crossover, with nearly as much off-field appeal as on-field talent. He led the Trojans to two national titles and last month earned the title Hottest Male Athlete of the Year Athlete of the Year
If Leinart signs with CAA--so far he's filed paperwork with the player's union and Steinberg has conceded his firing--it would confirm a trend of Hollywood agencies moving into sports. Last month the Gersh Ageney, a shop known for its comedy talent, bought Beverly Hills-based Steve Feldman & Associates, a sports management firm. The new Gersh Sports division gives the agency credentials to represent sports figures in salary negotiations, in addition to acting, licensing, and marketing deals. One-stop-shops may or may not serve clients better. Steinberg has handled the first pick in the NFL draft eight times and was the agent for Steve Young, Troy Aikman and Warren Moon. Now Condon and CAA are in line for a major payday. As the first quarterback chosen, Leinart would be angling for a contract in the $50 million range. |
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