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Playdium Takes Next Step In National Expansion Plan New Location-Based Entertainment Centre Set For Greater Vancouver Region.


TORONTO--(BUSINESS WIRE)--Sept. 25, 1997--Playdium Entertainme(CANADIAN DEALING NETWORK Canadian Dealing Network (CDN)

The organized OTC market of Canada. Formerly known as the Canadian Over-the-Counter Automated Trading System (COATS), the CDN became a subsidiary of the Toronto Stock Exchange in 1991.
 PLAD PLAD Plasma Doping (semiconductor doping Ion Implantation replacement technique)
PLAD Plain Language Address Directory
PLAD Pulsed Laser Ablation Deposition
PLAD Plain Language Address Designator
PLAD Poverty Level Aged or Disabled
.) Playdium Entertainment Corporation today announced the next stage of its national expansion with the release of details for a $13 million entertainment centre in the Greater Vancouver Region.

The expansion into British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 follows higher than projected attendance and revenue numbers for Playdium's first location in Mississauga, Ontario For the First Nation, see .

Mississauga (pronounced: [ˌmɪsɪˈsɑgə] listen  
. In less than one year, more than 800,000 people experienced the interactive and physical attractions at the 11.5 acre entertainment centre.

The first centre in the Greater Vancouver Region will open in the heart of Burnaby's commercial district. A 36,000 square-foot Playdium entertainment centre will be a key tenant in the Eaton Centre
For the office tower in Cleveland, see Eaton Center (Cleveland). For other uses of the Eaton name, see Eaton.


Eaton's, which was once Canada's largest department store chain, partnered with development companies throughout the 1970s and 1980s to
 Metrotown, which is currently undergoing a multi-million dollar renovation by owners Cambridge Western Leaseholds Ltd. to expand the shopping centre into a premier entertainment destination. "Over the next five years, Playdium will open centres across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. ," said Jon Hussman, Chief Executive Officer for Playdium Entertainment Corporation. "We're starting with the Greater Vancouver Region and announcements in other markets are imminent."

Playdium created its brand of location-based entertainment centres to meet demand for out-of-home entertainment. Each centre features a unique combination of cutting-edge attractions and amenities presented with special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques.  in highly themed environments. The locations are further enhanced with attractions designed and built through partnerships with leading sports teams and celebrities such as international racing legend Mario Andretti and the Toronto Blue Jays "Blue Jays" redirects here. For other uses, see Blue Jay (disambiguation)..

The Toronto Blue Jays are a professional baseball team based in Toronto, Ontario, Canada. The Blue Jays are a member of the Eastern Division of Major League Baseball's American League.
.

The Playdium brand has provided a unique and innovative alternative for Canadian retailers and landlords to win customers back into retail centres. The Canadian division of the International Council of Shopping Centres recently endorsed the Playdium brand with its highest award. The Maple Leaf maple leaf

of Canada. [Flower Symbolism: Jobes, 283]

See : Flower Or Plant, National
 Award was presented to Playdium Entertainment last week for its contribution to retail design in Canada.

"Shopping centres across Canada now realize that anchor tenants such as Playdium are needed to attract consumers to malls in ways large chain department stores once did," said Steven Warsh, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
. "With consumer entertainment spending on the rise, location-based entertainment centres are the wave of the future in retailing and Playdium is on the leading edge." Playdium Mississauga opened in September 1996 and a second location, Playdium Toronto is slated for downtown in Festival Hall, a new entertainment destination.

Playdium was established in 1994 to develop and operate the world's most compelling form of location-based interactive and physical entertainment centres for the out-of-home market worldwide. To facilitate its worldwide expansion, Playdium recently announced a joint venture partnership with Chinachem Group, based in Hong Kong. Reported to be Hong Kong's largest real estate developer as well as cinema and leisure operator, Chinachem is chaired by renowned businesswoman, Mrs. Nina Kung Wang.

Playdium Entertainment Corporation is the leader in the introduction of large-scale, location-based entertainment centres in Canada and is dedicated to developing and operating entertainment centres worldwide.

CONTACT: Playdium Entertainment

Jon Hussman, 416/920-4840

or

Temple Scott Associates

Jennifer Rideout, 416/360-6183
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 1997
Words:493
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