Playboy.com Expands eCommerce Operations with Demandware Platform.PALM DESERT, Calif. -- Demandware (www.demandware.com) announced today that Playboy Playboy monthly magazine renowned for nude photographs. [Am. Pop. Cult.: Misc.] See : Eroticism .com has expanded its eCommerce operations with the successful launch of ShoptheBunny.com and the relaunch Relaunch can refer to several things:
"We chose to launch ShoptheBunny.com and relaunch PlayboyStore.com on Demandware to help us create two new online stores in only a few months," said Danielle Savin savin a neurotoxic war gas similar to organophosphorus insecticides but considerably more toxic, as demonstrated in the Tokyo subway massacre in 1995. , division vice president of eCommerce, Playboy.com. "There is a huge untapped customer base that has an affinity to the Rabbit Head and our goal for these sites is to capture that demand and grow our business by better serving our customers." Following an extensive evaluation of eCommerce platforms, Playboy.com partnered with Demandware to deliver differentiated customer shopping experiences based on the strength of Demandware's merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. capabilities, including: * AJAX shopping cart - The shopping cart allows customers to access and view their shopping basket at any time without having to click through to checkout, eliminating the disjointed steps of having to press "Add to Cart," and then "Continue Shopping" to get back to the previous page and main shopping area. * Ability to add entire outfits to shopping cart at once - Customers can now buy an entire outfit OUTFIT. An allowance made by the government of the United States to a minister plenipotentiary, or charge des affaires, on going from the United States to any foreign country. 2. with ease and add multiple items to their cart at once. This feature was added to drive more items per order and ultimately drive-up the AOV AOV Analysis of Variance AOV Average Order Value AOV Air Operated Valve AOV Agents of Value (Philippines outsourcing company) AOV Air Traffic Safety Oversight Service (US Federal Aviation Administration) (Average Order Value). * Checkout incentives and offers - Shoppers are informed at checkout how close they are to receiving an offer (e.g. free shipping over a certain amount) and whether they meet the minimum threshold before completing their order. Playboy.com can set different thresholds on the average order spend for these messages. Playboy.com Leverages Demandware Platform to Launch Sites Within Weeks Following the launch of ShoptheBunny.com, Playboy.com was able to relaunch PlayboyStore.com in a matter of weeks. Using Demandware merchandising tools and User Experience (UX[TM]) Studio design environment, Playboy.com leveraged its initial Demandware eCommerce site architecture, product content, and price repositories While acknowledging services such as [ROAR: [1]] and [OpenDOAR: [2]] it is perhaps necessary to provide a list of individual repositories described in more detail within wikipedia here. to relaunch the new site quickly. And, as with all Demandware customers, Playboy.com expanded its eCommerce businesses without the hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936. It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with of buying additional software licenses In computing, software that is copyrighted and licensed under a software license is done under a variety of licensing schemes. For end-users there are proprietary licenses and there are free software licenses, and there are proprietary Within these schemes are further classifications. . "Playboy.com's success is part of a larger trend where major companies leverage their brand equity and the online channel to open new businesses," said Jamus Driscoll, vice president of marketing, Demandware. "Through the combination of its merchandising capabilities and platform extensibility, Demandware makes it easy for global brands like Playboy to target specific customer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. with refined brand messages." About Demandware, Inc. Demandware delivers a flexible enterprise eCommerce platform, delivered on demand, to retailers that require best-in-class merchandising and continual platform innovation. Using Demandware, retailers differentiate their brand and improve the customer experience while maintaining merchandising control over promotions, pricing, content and site performance in multi-site and multi-brand environments. Customers include Playmobil, Bare Escentuals, Gardener's Supply Company and Sanrio (Hello Kitty). For more information about Demandware, visit www.demandware.com, call 888- 553 9216 or email info@demandware.com. About Playboy Enterprises Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc. , Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services. |
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