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Playboy Enterprises Inc. grants exclusive license to Sports Time Inc. for manufacture and marketing of collectible trading cards.



LOS ANGELES--(BUSINESS WIRE)--Aug. 1, 1995-- Playboy Enterprises Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc.  Inc. (NYSE NYSE

See: New York Stock Exchange
:PLBY) and Sports Time Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:SPRT SPRT Support
SPRT SupportSoft, Inc (stock symbol)
SPRT Sequential Probability Ratio Test
SPRT Standard Platinum Resistance Thermometer
SPRT Simple Packet Relay Transport
SPRT Standard Quality Platinum Resistance Temperature Detector
) have concluded two exclusive worldwide three-year licensing agreements under which Sports Time will manufacture and distribute two series of Playboy Collectible trading cards featuring 40 years of Playmate centerfolds and magazine covers published by Playboy Magazine, it was announced jointly Tuesday by Playboy CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
 Robert Beleson and Sports Time CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Paul Siegel.

``Playboy is an American icon, the most popular men's magazine in history,'' Beleson said. ``It's a natural for the growing market in collectible cards. The Playboy Collector Cards reflect 40 years of popular culture and prove to be one of the most popular lines of non-sports trading cards ever.''

``The relationship with Playboy represents a major opportunity for Sports Time and its retailers, and it brings an exciting new dimension to trading card collectors,'' Siegel said. ``Playboy enjoys an image of glamour, sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 and quality that is unparalleled in its field, and our early experience indicates an enthusiastic response from the collector community.''

Sports Time projects that the Playboy Series will more than double the company's annual trading card sales volume this year.

The Playboy Centerfold Collector Cards are 144-card editions, published every four months, with each edition representing selected images from 40 years of one particular month. For example, the April edition, being released in August, comprises 40 years of April covers, centerfold cen·ter·fold  
n.
1. A magazine center spread, especially a foldout of an oversize photograph or feature.

2.
a. The subject of a photograph used as a centerfold, often a nude model.

b.
 and pictorial images, as well as special celebrity and Playmate bonus cards.

The Chromium Cover Cards, which will be completed in five 100-card editions, features 40 years of unique and diverse Playboy magazine covers printed in a high gloss chromium finish.

Both trading card products are sold through conventional trading card retailers and will also be available as full sets through the Playboy catalog, he said.

Playboy Enterprises is an international publishing and entertainment company. Playboy is the preeminent marketer of entertainment software for adults with a customer base that is constantly expanding. Playboy Enterprises publishes Playboy magazine, newsstand specials, calendars, limited edition graphics and direct marketing catalogs; creates and distributes programming for international television and home videos; and licenses the Playboy trademark for consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 around the world.

Sports Time is a leading manufacturer and distributor of collector cards related to the entertainment industry and is a growing presence in the domestic and international transactional television business. Sports Time headquarters are at 21580 Wilmington Ave., Carson, Calif. 90810; telephone 310/513-0555, fax 310/835-4145.

CONTACT: Sports Time Inc.

Bob Byer, 310/513-0555

or

Playboy Enterprises Inc.

Cindy Rakowitz, 310/246-4000

or

Victor Wortman Co.

Victor Wortman, 310/393-6281
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 1, 1995
Words:433
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