Playboy Enterprises Inc. grants exclusive license to Sports Time Inc. for manufacture and marketing of collectible trading cards.
``Playboy is an American icon, the most popular men's magazine in history,'' Beleson said. ``It's a natural for the growing market in collectible cards. The Playboy Collector Cards reflect 40 years of popular culture and prove to be one of the most popular lines of non-sports trading cards ever.''
``The relationship with Playboy represents a major opportunity for Sports Time and its retailers, and it brings an exciting new dimension to trading card collectors,'' Siegel said. ``Playboy enjoys an image of glamour, sophistication and quality that is unparalleled in its field, and our early experience indicates an enthusiastic response from the collector community.''
Sports Time projects that the Playboy Series will more than double the company's annual trading card sales volume this year.
The Playboy Centerfold Collector Cards are 144-card editions, published every four months, with each edition representing selected images from 40 years of one particular month. For example, the April edition, being released in August, comprises 40 years of April covers, centerfold and pictorial images, as well as special celebrity and Playmate bonus cards.
The Chromium Cover Cards, which will be completed in five 100-card editions, features 40 years of unique and diverse Playboy magazine covers printed in a high gloss chromium finish.
Both trading card products are sold through conventional trading card retailers and will also be available as full sets through the Playboy catalog, he said.
Playboy Enterprises is an international publishing and entertainment company. Playboy is the preeminent marketer of entertainment software for adults with a customer base that is constantly expanding. Playboy Enterprises publishes Playboy magazine, newsstand specials, calendars, limited edition graphics and direct marketing catalogs; creates and distributes programming for international television and home videos; and licenses the Playboy trademark for consumer goods around the world.
Sports Time is a leading manufacturer and distributor of collector cards related to the entertainment industry and is a growing presence in the domestic and international transactional television business. Sports Time headquarters are at 21580 Wilmington Ave., Carson, Calif. 90810; telephone 310/513-0555, fax 310/835-4145.
CONTACT: Sports Time Inc.
Bob Byer, 310/513-0555
Playboy Enterprises Inc.
Cindy Rakowitz, 310/246-4000
Victor Wortman Co.
Victor Wortman, 310/393-6281
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|Date:||Aug 1, 1995|
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