PlayStation production to be increased; Monthly production to be 1.5 million units by May.FOSTER CITY, Calif.--(BUSINESS WIRE)--March 19, 1997--In an announcement made today in Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Sony SONY Standard Oil of New York (common, but untrue; it's an urban legend) Computer Entertainment Inc. (SCEI SCEI Sony Computer Entertainment, Incorporated SCEI Sony Computer Entertainment Inc. ) reported that in response to the unprecedented worldwide demand for PlayStation game consoles See video game console. , SCEI will further increase the company's monthly manufacturing capacity. To this end, monthly production volume of PlayStation game consoles will reach 1.35 million units in April 1997, rising to 1.5 million units in May. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. SCEI, there has been a shortage of PlayStation game consoles in Japan since the end of 1996, leaving a large number of consumers waiting for the increased availability of PlayStation game consoles. In North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the "supply constrained con·strain tr.v. con·strained, con·strain·ing, con·strains 1. To compel by physical, moral, or circumstantial force; oblige: felt constrained to object. See Synonyms at force. 2. " situation is similar to that in Japan and local inventory levels have been extremely low due to exceptionally strong sales since the product's launch in September 1995. The cumulative worldwide shipments of PlayStation game consoles has reached 13 million units, with more than 3.4 million hardware units sold in North America alone. "PlayStation sales have only been limited to the amount of hardware that has been available on a worldwide basis," said Kaz Hirai, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Sony Computer Entertainment America. "With our recent hardware price reduction, coupled with the fact that our CD-based software is aggressively priced, we are extremely confident that PlayStation brand hardware and software will continue to dominate the global video game market." On March 3, Sony Computer Entertainment America announced the lowering of the suggested retail prices for PlayStation hardware and software to $149 and $49, respectively. PlayStation game console manufacturing will be done at the expanded production facilities at Sony Kisarazu Corporation, Sony Minokamo Corporation and other Sony manufacturing facilities in Japan. This summer, SCEI will shift monthly production of 100,000 units (from within the 1.5 million total) to Sony's manufacturing operation in Mexico. Sony Computer Entertainment America Inc. distributes and markets the PlayStation game console in North America, develops and publishes software for the PlayStation game console, and manages the U.S. third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc. Visit Sony on the Web at http://www.sony.com CONTACT: Sony Computer Entertainment Inc. Jeffrey Fox, 415/655-5509 jeffrey_fox@interactive.sony.com Kevin Horn, 415/655-5513 kevin_horn@interactive.sony.com |
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