PlayNetwork Serves Up the ''Starbucks Experience'' on a Global Scale; Northwest Music Provider Now Servicing More Than 3,500 Starbucks Locations Worldwide.Business Editors/Technology Writers REDMOND, Wash.--(BUSINESS WIRE)--July 18, 2001 Whether grabbing an espresso before a business meeting in Tokyo or enjoying a non-fat double Caffe Latte in London, Starbucks Coffee Company (Nasdaq: SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) customers worldwide will now be able to enjoy a full serving of an experience that is distinctly and uniquely Starbucks, thanks in part to Redmond, Wash.-based PlayNetwork. Working closely with Hear Music, the voice of music at Starbucks, PlayNetwork now provides more than 3,500 Starbucks locations across the globe with in-store music programs and systems, including all licensing, production, equipment development, distribution and service. While PlayNetwork landed the Starbucks account in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. three years ago, international distribution was launched and rolled out recently. Now PlayNetwork's custom music mixes can be heard in nearly all Starbucks International locations with no shortage of future projects, as Starbucks opens an average of three stores a day somewhere across the globe. "Music has always been an important part of the Starbucks retail coffee experience," said Peter Maslen, president of Starbucks Coffee International. "By expanding this partnership with PlayNetwork to our international markets, we will further enhance and enrich the Starbucks Experience for our customers worldwide." To provide Starbucks with the same high-quality service as in its North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. stores, PlayNetwork developed an internationally certified multi-voltage CD player for global application and expanded its global agreements with international licensing agencies and record companies. Additionally, PlayNetwork partnered with Nippon Rediffusion Noun 1. Rediffusion - a system for distributing radio or tv programs broadcasting - taking part in a radio or tv program Britain, Great Britain, U.K. Ltd. (NRL Noun 1. NRL - the United States Navy's defense laboratory that conducts basic and applied research for the Navy in a variety of scientific and technical disciplines Naval Research Laboratory ) of Japan and TSC TSC Thestreet.com (stock symbol) TSC Time Stamp Counter TSC Tuberous Sclerosis Complex TSC Tractor Supply Company TSC Terrorist Screening Center (Department of Homeland Security) Music Systems Ltd. in the U.K. to create a communication and service structure to provide for local management of music services including licensing, distribution, system installation, and CD and tape replication. Both companies have been providing professional music services to businesses for years. "The strength of our relationship with Starbucks demonstrates that PlayNetwork can scale to the highest levels and still provide the premium service levels for which we're known," Adam Brotman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PlayNetwork, said. "Additionally, the success we've had with Starbucks proves our ability to support global branding strategies of international retailers, to provide local content flavoring regardless of locale and provide local installation, distribution and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to key international markets." In addition to North American locations, PlayNetwork now serves Starbucks locations in Australia, Bahrain, China, Hawaii, Japan, Kuwait, Lebanon, Malaysia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , the Philippines, Qatar, Singapore, South Korea, Switzerland, Taiwan, Thailand, United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. and the United Kingdom. About Starbucks Coffee International Starbucks Coffee International is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world. In addition to its more than 4,400 retail locations in North America, the United Kingdom, continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. , the Middle East and the Pacific Rim, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of superpremium ice creams through its joint venture partnerships. The company's other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs. About PlayNetwork PlayNetwork Inc. creates custom digital music systems for businesses worldwide including Starbucks Coffee Co., Levi Strauss & Co., VoiceStream Wireless, Finish Line, Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run , Fossil, Briazz and Restaurants Unlimited. PlayNetwork is the only company in the industry to offer a 100-percent satisfaction guarantee for its services -- assuring the highest levels of personal attention and customer service, and rapid rollout for even the most complex systems and programs. Licensed by all major record labels, publishers and performance rights organizations, PlayNetwork has access to millions of original artist tunes that are mixed and delivered monthly right to the front door. With services ranging from highly intuitive, customized music programming to high-end sound system design and installation to cutting-edge equipment networking and programming, PlayNetwork's audio experts deliver a unique fusion of talent and technology to help companies brand and enhance their businesses through music. More information at www.playnetwork.com or PlayNetwork's new e-commerce site at www.playnetworkonline.com. |
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