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PlayBox Technology and Stradis Ink Distribution Agreement.


PlayBox to deliver Stradis professional MPEG-2 decoder A hardware device or software that converts coded data back into its original form. See decode and MPEG decoder.  products to extensive network

LONDON & ATLANTA -- PlayBox Technology Ltd and Stradis, Inc. have signed an agreement for PlayBox to resell re·sell  
tr.v. re·sold , re·sell·ing, re·sells
1. To sell again.

2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer.
 Stradis MPEG-2 decoder boards to its country offices and authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.  (VARs) worldwide. This agreement builds upon the two companies' long-standing relationship, in which PlayBox has incorporated Stradis boards into PlayBox-branded products.

"PlayBox Technology is a premiere developer and supplier of broadcast TV solutions, with an excellent, global network of localized offices and VARs that provide broad and efficient product distribution," says Glenn Sirkis, Stradis president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This arrangement moves our product into the heart of that network, helping us reach developers in market segments and countries where we previously had little or no presence."

"We've had years of great success with Stradis MPEG-2 decoder boards in our automated server solutions," says Vassil Lefterov, PlayBox CEO. "The agreement between our companies will streamline sales and delivery of the complete Stradis product line to our country offices and VARs, which will simplify and speed up manufacturing processes of PlayBox systems."

Stradis product is available immediately to PlayBox country offices and authorized VARs, at substantial discounts that reflect the PlayBox network's aggregate buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
.

About Stradis

Stradis has been building professional-grade digital video and audio products for the broadcasting and entertainment industries since 1997. Its 4:2:2 MPEG-2 video decoders are used in virtually every major commercial television station in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  reproducing programming, news video and commercial (advertising) content. They are also used in television stations, cable TV systems and theme parks around the world. For more information, visit www.stradis.com.

About PlayBox Technology

PlayBox Technology is an international communications and information technology company serving the broadcast and corporate markets in more than 60 Countries. To date, there are over 3,000 TV channels powered by PlayBox technology worldwide. PlayBox develops solutions for start-up TV channels, webcasters, interactive music channels, and satellite broadcasters as well as local, regional, national and international broadcasters. For more information, visit www.playbox.tv.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 30, 2007
Words:340
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